Digital Marketing and Content Marketing

JOB DESCRIPTION:-

· Orchestrating digital content strategies across all online platforms.

· Driving traffic and engagement that translates to sales and brand promotion.

· Writing content for products/services and company.

· Managing a content marketing budget.

· Measuring the results of marketing activity to inform future marketing campaigns.

· Implementing SEO best practices.

· Knowing which platform different kinds of content are best suited to.

· Designing and implementing creative marketing strategies to disseminate content.

· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

· Design, build and maintain our social media presence.

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

· Identify trends and insights, and optimize spend and performance based on the insights.

· Brainstorm new and creative growth strategies.

· Plan, execute, and measure experiments and conversion tests.

· Collaborate with internal teams to create landing pages and optimize user experience.

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

· Instrument conversion points and optimize user funnels.

· Collaborate with agencies and other vendor partners.

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements

REQUIREMENTS/SKILLS

· Bachelor’s degree in marketing or related fields.

· Experience with online community building.

· Data-driven & highly analytics.

· Proficiency with Social Media Analytics.

· Excellent Interpersonal Skills.

· Excellent verbal & written communication.

· Proven working experience in digital marketing.

· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

· Experience in optimizing landing pages and user funnels.

· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

· Working knowledge of ad serving tools (e.g., DART, Atlas).

· Experience in setting up and optimizing Google Adwords campaigns.

· Working knowledge of HTML, CSS, and JavaScript development and constraints.

· Strong analytical skills and data-driven thinking.

· Up-to-date with the latest trends and best practices in online marketing and measurement.