Digital Marketing Executive

·       Plan
and execute integrated digital marketing strategies aligned with business and
sales objectives

·       Drive
lead generation and performance across Google Ads, Meta (Facebook.
Instagram), LinkedIn, YouTube, SEO, and remarketing channels

·       Own
end -to -end campaign planning, execution, optimization, budget management, and
KPI delivery (CPL, ROI, CTR, conversions)

·       Manage
and optimize paid media campaigns on Google Ads, Meta Ads, and LinkedIn Ads

·       Execute
on -page and off -page SEO strategies, keyword research, and website optimization
initiatives

·       Manage
and optimize websites, landing pages, and conversion funnels to improve lead
generation

·       Coordinate
with content teams to develop blogs, case studies, email campaigns, and website
content aligned with marketing objectives

·       Manage
and grow brand presence across LinkedIn, Instagram, Facebook, and YouTube

·       Plan
and execute social media calendars for campaigns, product launches, events, and
exhibitions

·       Drive
engagement through organic and paid social media strategies, online reputation
management, and community engagement

·       Set
up Google Analytics and website tracking to clearly identify lead sources across all channels (Google Ads, SEO, social media, etc.)

·       Ensure
all leads are correctly attributed to the appropriate marketing channel and
report channel -wise performance

·       Regularly
audit and resolve issues in website tracking, forms, and conversion events to
maintain accurate lead source reporting

·       Track
and analyze digital campaign and website performance using Google Analytics,
Google Tag Manager, and Search Console

·       Prepare
weekly and monthly performance, lead, and ROI reports with actionable insights

·       Coordinate
with external agencies, and internal stakeholders to ensure effective execution
of digital marketing initiatives

·       Support
branding and promotional initiatives for product launches, exhibitions, and
events

·       Work
with international clients and cross -functional teams where required

Requirements