Digital Marketing Executive

Role: Digital Marketing Executive

Location: Chennai, Tnagar
Experience: 1–2 Years
Salary: ₹22,000 – ₹30,000 per month
Employment Type: Full-Time

Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across various online channels. The ideal candidate should have hands-on experience in SEO, SEM, Google Ads, Social Media Marketing, Content Marketing, Email Marketing, and Google Analytics to drive brand awareness, website traffic, and lead generation.

Key Responsibilities: Search Engine Optimization (SEO)

• Perform keyword research and competitor analysis.


• Optimize website content, meta tags, and landing pages.


• Monitor website rankings and organic traffic.


• Implement on-page and off-page SEO strategies.

Search Engine Marketing (SEM) & Google Ads

• Create, manage, and optimize Google Ads campaigns.


• Monitor campaign performance and ROI.


• Conduct A/B testing for ads and landing pages.


• Manage PPC budgets effectively.

Social Media Marketing

• Plan and execute social media campaigns across platforms.


• Create engaging content and promotional posts.


• Increase followers, engagement, and brand visibility.


• Monitor social media performance metrics.

Content Marketing

• Develop content for blogs, websites, social media, and email campaigns.


• Coordinate with graphic designers and content creators.


• Ensure content aligns with brand guidelines and marketing goals.

Email Marketing

• Create and manage email marketing campaigns.


• Maintain and segment customer databases.


• Track email performance metrics such as open and click-through rates.

Analytics & Reporting

• Use Google Analytics and other tools to track campaign performance.


• Generate weekly and monthly marketing reports.


• Analyze user behavior and provide actionable insights.


• Recommend improvements based on campaign data.

Required Skills

• Strong knowledge of SEO and SEM.


• Hands-on experience with Google Ads and Google Analytics.


• Experience in Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube).


• Knowledge of Content Marketing and Email Marketing.


• Understanding of keyword research and digital marketing tools.


• Good communication and content writing skills.


• Basic knowledge of Canva, WordPress, or similar marketing tools is an added advantage.

Qualification

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.


• Digital Marketing Certification is preferred.

Preferred Candidate Profile

• 1–2 years of experience in Digital Marketing.


• Ability to manage multiple campaigns simultaneously.


• Strong analytical and problem-solving skills.


• Creative mindset with attention to detail.


• Passion for digital trends and online marketing.

Key Performance Indicators (KPIs)

• Website Traffic Growth


• Lead Generation


• Search Engine Rankings


• Social Media Engagement


• Campaign ROI


• Conversion Rates


• Email Marketing Performance

Work Location: In person