Digital Marketing Manager

Mazkara is a glam-tech startup for beauty and wellness services, Mazkara creates a great experience for users to discover spas, salons and more in their vicinity as well as empowers the business owners to engage effectively with their customers. Mazkara aims to be the world's leading online engagement platform for the Personal Grooming Industry, working to bring business owners and their target market segment closer to each other

We are looking for a domain specialist who can lead our SEO, SEM, SMM and all other digital efforts across all markets.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

RESPONSIBILITIES:

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

• Track, report, and analyze website analytics and PPC initiatives and campaigns

• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

• Optimize copy and landing pages for search engine marketing

• Perform ongoing keyword discovery, expansion and optimization

• Research and implement search engine optimization recommendations

• Research and analyze competitor advertising links

• Develop and implement link building strategy

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code

• Work with editorial and marketing teams to drive SEO in content creation and content programming

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

• Proven SEO experience

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

• Solid understanding of performance marketing, conversion, and online customer acquisition

• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

• Experience with A/B and multivariate experiments

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Up-to-date with the latest trends and best practices in SEO and SEM

All your information will be kept confidential according to EEO guidelines.