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Digital Marketing Specialist

Job Description - Digital Marketing Specialist

Location: Chennai (Work From Office)


Experience: 4–6 Years

Employment Type: Full -Time

About Genworx.ai

Genworx.ai is an AI -first technology
company helping enterprises move beyond AI experimentation to production -ready,
business -impacting solutions. We specialize in building Agentic AI platforms,
intelligent automation solutions, and enterprise AI applications that deliver
measurable outcomes with speed, reliability, and scalability. Our mission is to
simplify AI and amplify customer success through innovation, operational
excellence, and customer -centric delivery.

Position Overview

We are looking for a highly motivated
Digital Marketing Specialist who can take ownership of our digital presence and
execute impactful marketing initiatives across multiple online channels. The
ideal candidate should have expertise in Digital Marketing, Website Management,
SEO, LinkedIn Marketing and Social Media Marketing, with the ability to
independently execute campaigns that improve brand awareness, website traffic,
engagement and lead generation.

Location: Chennai (Work From Office)
Experience: 4–6 Years
Employment Type: Full -Time

About Genworx.ai

Genworx.ai is an AI -first technology
company helping enterprises move beyond AI experimentation to production -ready,
business -impacting solutions. We specialize in building Agentic AI platforms,
intelligent automation solutions, and enterprise AI applications that deliver
measurable outcomes with speed, reliability, and scalability. Our mission is to
simplify AI and amplify customer success through innovation, operational
excellence, and customer -centric delivery.

Position Overview

We are looking for a highly motivated
Digital Marketing Specialist who can take ownership of our digital presence and
execute impactful marketing initiatives across multiple online channels. The
ideal candidate should have expertise in Digital Marketing, Website Management,
SEO, LinkedIn Marketing and Social Media Marketing, with the ability to
independently execute campaigns that improve brand awareness, website traffic,
engagement and lead generation.




Requirements

Key Responsibilities

·       Develop and execute digital
marketing strategies aligned with business objectives.

·       Manage and optimize the company
website and landing pages.

·       Execute On -Page, Off -Page and
Technical SEO.

·       Conduct keyword research and
competitor analysis.

·       Manage the company's LinkedIn
presence and employer branding initiatives.

·       Plan and execute social media
campaigns across LinkedIn, Instagram, Facebook, X and other platforms.

·       Manage Google Ads campaigns and
optimize marketing ROI.

·       Create engaging content for
websites, blogs, email campaigns and social media.

·       Track website traffic, campaign
performance and marketing KPIs.

·       Prepare weekly and monthly
marketing performance reports.

Required Skills

·       Digital Marketing

·       SEO (On -Page, Off -Page &
Technical)

·       Website Management

·       Google Analytics

·       Google Search Console

·       Google Ads

·       LinkedIn Marketing

·       Social Media Marketing

·       Content Marketing

·       Performance Marketing

·       Marketing Analytics

Preferred Skills

·       WordPress or similar CMS

·       Canva / Adobe Creative Suite

·       Email Marketing Platforms

·       Marketing Automation Tools

·       Basic HTML/CSS

·       AI -powered marketing tools

Who We're Looking For

·       Smart and quick to understand
business needs

·       Highly adaptive and comfortable
in a fast -paced startup environment

·       Strong analytical thinker with
a data -driven approach

·       Creative, innovative and
self -driven

·       Fast learner with excellent
communication skills

·       Results -oriented with a strong
sense of ownership

Qualifications

·       Bachelor's degree in Marketing,
Business Administration, Communications, Computer Science or a related field.

·       Google Ads, Google Analytics,
SEO or Digital Marketing certifications are an added advantage.



Benefits

Why Join Genworx.ai?

·       Work on cutting -edge AI
products and enterprise solutions.

·       Collaborate directly with
leadership in a fast -growing AI company.

·       Continuous learning and career
growth opportunities.

·       Exposure to modern AI
technologies and digital innovation.

How to Apply

·       Email your resume to: [email protected]

·       Subject: Application – Digital
Marketing Specialist – [Your Name]



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