Director Brand Marketing

Company: Leading Indian OTT Player
Location: Noida, Uttar Pradesh
Employment Type: Full-Time
Reports To: CEO

Position Summary

Our Client is looking for a Director – Brand Marketing to lead brand strategy, positioning, creative direction, voice, and long-term brand equity.

The role will shape the brand across digital, in-app, social, content, campaigns, PR, and customer touchpoints, ensuring strong national scale while maintaining cultural relevance and authenticity.

Key Responsibilities

• Own brand strategy, positioning, narrative, tone of voice, and brand architecture.


• Lead creative direction across visual identity, motion, audio, copy, and brand guidelines.


• Own brand experience across digital, in-app, onboarding, campaigns, and key customer touchpoints.


• Lead social, PR, earned media, and cultural storytelling.


• Develop and lead integrated brand campaigns across Paid, Owned, and Earned channels.


• Set creative standards and governance across internal teams and agencies.


• Partner with Growth while maintaining clear ownership of brand identity and equity.


• Use AI and automation for creative production, localization, personalization, and social listening while protecting brand authenticity.


• Build and lead a lean, high-performing brand and creative team.

Key Performance Indicators

• Brand awareness, consideration, and affinity.


• Branded search and organic/direct demand.


• Creative and brand consistency.


• Earned media quality and cultural relevance.


• Brand contribution to major launches.


• Long-term brand equity.

Requirements

• 10+ years in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership.


• Proven experience building or scaling consumer-facing brands.


• Experience in OTT, media, entertainment, consumer tech, internet, or culture-led businesses preferred.


• Strong expertise in brand positioning, creative strategy, storytelling, and brand guidelines.


• Experience across social, PR, earned media, and integrated campaigns.


• Strong creative governance and agency management experience.


• Ability to partner with Growth/Performance teams without owning CAC or ROAS.


• Fluent Hindi is required.


• Hands-on experience with generative AI and AI-enabled creative workflows.


• Understanding of Indian regional cultures and consumer markets preferred.


• Regional language knowledge such as Haryanvi, Rajasthani, or Bhojpuri is a plus.

Ideal Candidate

A strategic, culturally aware, and hands-on brand leader who combines strong creative judgment with business thinking, storytelling, and execution. Comfortable working in a lean, high-growth environment with high ownership.