E-commerce Growth Manager

Company Description
Our Client Trinkets By Emily is a modern jewelry brand focused on delivering affordable elegance that can be worn every day. The company curates stylish, contemporary pieces designed for individuals who enjoy effortless sparkle and self-expression. With a strong online presence and a fully digital shopping experience.Trinkets By Emily connects with customers through its website and active social media channels on LinkedIn, Facebook, Instagram, and X (Twitter). The brand is growing its e-commerce footprint and is building a team passionate about fashion, digital retail, and customer-centric experiences.

Recently they have started their online channel: https://trinketsbyemily.com/
The tech stack used is:

Marketing & Social Commerce

• Facebook
  & Instagram, Google
  & YouTube – In progress, Pinterest - In Progress, TikTok - In Progress, MetaShop
  Instagram & Facebook, Outfy
  - Automate Social Media
  

Sales Channels

• Amazon
  Channel – CED -In Progress
  

Loyalty & Engagement

• Joy:
  Loyalty Program
  

Store Tools

• Powerful
  Form Builder, Omnivore
  -In Progress, Soro, Knowledge
  Base, Store
  Migration, Agentic
  -In Progress
  

Key Responsibilities

• Own and grow online sales through Shopify.
  
• Manage Google Shopping, Google Merchant Center, Meta and other digital channels.
  
• Improve SEO and organic Google visibility.
  
• Increase website traffic, conversion rate and average order value.
  
• Manage paid advertising and improve ROAS.
  
• Develop email, SMS, abandoned-cart and customer retention campaigns.
  
• Grow Facebook, Instagram and social commerce.
  
• Explore and manage relevant marketplaces such as eBay and other Australian platforms.
  
• Coordinate product promotions, social content, influencers and UGC.
  
• Use analytics, AI and automation tools to improve marketing efficiency.
  
• Report weekly on sales, traffic, conversion, advertising performance and growth opportunities.
  

What We're Looking For

• Hands-on e-commerce/digital growth experience.
  
• Strong Shopify knowledge.
  
• Experience with Google Ads/Shopping, Meta Ads and SEO.
  
• Understanding of GA4, Google Search Console and Merchant Center.
  
• Strong commercial and analytical mindset.
  
• Fashion, jewellery, beauty or retail experience is highly desirable.
  
• Comfortable working independently in a fast-growing small business.
  

Success in This Role

You will be measured primarily on:

Online Sales Growth | Conversion Rate | ROAS | Customer Acquisition Cost | Average Order Value | Organic Traffic | Repeat Customers

We are looking for someone who can identify growth opportunities, implement them quickly and demonstrate measurable improvement in online sales.