eCommerce Marketing Manager

Position Snapshot

The 'eComm Marketing Manager' role will report directly to the Head-eComm. The purpose of the job is mentioned below:

Responsible for crafting the eBusiness marketing strategy for all Nestle brands and categories.Operationalize the eBusiness Strategy by driving “where” and when” and guiding businesses on the "how", translating brand briefs into category marketing plans across each eRetailer platform always keeping shopper centricity at the forefront. Works with BU, KAMs, CDT, Media & Comms and external eRetailers marketing and media teams to leverage eComm capabilities to drive Nestle's eBusiness objectives. Lead a team of eComm activation managers, eContent & Analytics manager to drive best in class marketing activations and develop playbooks to improve efficiency and efficacy of our activations. Understand and implement best in class global practices for eCommerce in Media, Content and Communication by liasoning with eBusiness teams at Centre and Zone. 

For the position - solid understanding of Brand and Digital marketing is preferred. The candidate should be self-driven and demonstrate high ownership, along with prior experience of handling a team. 

Key Outputs

Key Outputs:

1. Work with BUs to devise annual eBusiness strategy for each category. Identify marketing opportunities to influence BEOs, Marketing Managers and eComm BU SPOCs and help them leverage eCommerce.

2. Implementation of retail digital media and always-on search strategy on eRetailers. Liaise with eRetailer media teams to understand media capabilities and leverage to grow Nestle businesses

3. Work with BUs for planning launch pipeline for NPDs and eCommerce exclusive packs. Draft demand generation strategy for the same

4. Understanding of retail digital media and communication and BBNW to guide the content strategy for Nestlé brands on eRetailer platforms. Adapt global eContent playbooks to the reality of Indian ecosystem. Guide eCommerce content & analytics manager on best in class eComm practices for "eCommerce optimized" executions.

5. Building eShopper and consumer insights with research support and data from Consumer Insights and eRetailers. Leverage IS/IT and MIDAS infrastructure to build custom solutions as per business need. Knowledge transfer to internal teams to leverage these insights to build business strategy and drive action plans with eRetailers. 

6. Evaluate effectiveness of eCommerce Spends and develop best practices. Guide BUs, Activation manager and KAM's for effective execution of activations

Key Stakeholders

Following would be the key stakeholders:

Internal Stakeholders: eCommerce KAMs, Communications, BUs, Consumer Insights, PR,  Legal and Regulatory, CDT

External Stakeholders: eRetailer category / media teams, Media agency, content agency, Research partners