Flipkart Ad specialist/Performance Marketing

Key Responsibilities

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  Keyword Research & Search Term Optimization

  
  


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  Conduct extensive keyword research for new and existing products using Flipkart Ads data, search insights, and marketplace research tools

  
  


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  Build comprehensive keyword lists covering high-volume, high-converting, long- tail, competitor, branded, and category keywords

  
  


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  Continuously identify new keyword opportunities through search term analysis and customer search behavior

  
  


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  Monitor keyword performance and identify opportunities to improve product visibility

  
  


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  Optimize keyword bids based on ROAS, CPC, CTR, CVR, and conversion performance

  
  


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  Regularly add negative keywords to eliminate wasted ad spend

  
  


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  Perform competitor product research to identify growth opportunities

  
  


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  Collaborate with the catalog team to improve keyword indexing across product titles, descriptions, attributes, and catalog content

  
  


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  Maintain a structured keyword master sheet for every product and continuously expand the keyword universe

  
  


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  Stay updated with seasonal search trends and marketplace demand

  
  

Campaign Setup & Execution

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  Execute, set up, launch, and manage advertising campaigns on Flipkart

  
  


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  Create and manage Keyword, Product, Search, and Display advertising campaigns

  
  


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  Configure campaign budgets, bidding strategies, targeting, and placements

  
  


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  Organize campaigns following internal naming conventions and account structure

  
  


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  Perform campaign QA before launch to ensure accurate execution

  
  

Campaign Optimization

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  Monitor campaign performance daily and take timely optimization actions

  
  


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  Optimize bids, budgets, keywords, product targeting, and placements

  
  


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  Pause underperforming campaigns and scale winning campaigns

  
  


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  Identify profitable search terms and add negative keywords regularly

  
  


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  Improve campaign efficiency while maintaining target ROAS

  
  


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  Execute A/B tests across keywords, bids, campaign structures, and targeting strategies

  
  


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  Continuously improve advertising efficiency while reducing wasted spend

  
  

Analytics & Reporting

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  Pull and analyze campaign performance data from the Flipkart Ads Console

  
  


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  Track key metrics including ROAS, CPC, CTR, CVR, Impressions, Clicks, Orders, Sales, Spend, and Advertising Cost

  
  


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  Analyze keyword and search term performance to identify optimization opportunities

  
  


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  Prepare daily, weekly, and monthly performance reports with actionable insights

  
  


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  Highlight performance trends and recommend next steps

  
  

Budget Management & Scaling

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  Manage daily, weekly, and monthly advertising budgets efficiently

  
  


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  Allocate budgets based on campaign performance

  
  


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  Scale winning campaigns while maintaining profitability

  
  


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  Monitor budget pacing and ensure effective utilization of advertising spend

  
  

Catalog Optimization Support

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  Coordinate with the catalog team to improve listing performance

  
  


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  Recommend improvements to product titles, descriptions, attributes, keywords, images, and catalog quality

  
  


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  Monitor listing quality scores and product discoverability

  
  


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  Identify opportunities to improve organic visibility alongside paid advertising

  
  

Account Management

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  Monitor overall account health and campaign delivery

  
  


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  Troubleshoot campaign issues and policy-related challenges

  
  


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  Maintain a clean and organized Flipkart Ads account structure

  
  


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  Stay updated with Flipkart Ads features, marketplace updates, and best practices