Job Description – Graphic / Visual Designer

Job Summary

We are looking for a creative and detail-oriented Graphic / Visual Designer with strong visualization skills, hands-on experience in graphic design, motion graphics, and proficiency in AI-powered media creation tools.

The ideal candidate should have a strong understanding of visual design principles, the ability to translate concepts into engaging visual experiences, and experience collaborating with cross-functional teams. Exposure to the eLearning industry, animation, and interactive content development will be an added advantage.

Primary Skills (Must-Have)

• Strong creative thinking, conceptualization, and visualization skills.
  

• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
  

• Hands-on experience with visual design, graphic design, and digital media creation.
  

• Practical knowledge of Generative AI tools for image, video, and media content creation.
  

• Strong understanding of typography, composition, layout, color theory, and visual hierarchy.
  

• Excellent verbal and written communication skills in English.
  

Secondary Skills (Good-to-Have)

• Motion Graphics, 2D Animation, and Video Editing.
  

• Experience in the eLearning industry or digital learning content development.
  

• Knowledge of Adobe After Effects, Premiere Pro, and Adobe Animate.
  

• Familiarity with Articulate Storyline, Adobe Captivate, and other rapid eLearning development tools.
  

• Experience in UI/UX design, interactive design, and prototyping.
  

Key Responsibilities

1. Graphic Design & Visualization
   

   • Create visually appealing graphics, digital assets, illustrations, layouts, and interactive design elements.
     

   • Translate creative briefs and business requirements into effective visual concepts.
     

   • Develop high-quality visual mockups, storyboards, and design prototypes.
     

   • Maintain consistency with established brand guidelines and design standards.
     

2. AI-Powered Media Creation
   

   • Leverage AI-powered design tools to create and enhance images, videos, animations, and other digital media assets.
     

   • Identify and implement appropriate Generative AI tools to improve creative production efficiency, quality, and scalability.
     

   • Ensure AI-generated content meets project requirements, quality standards, and brand guidelines.
     

3. UI/UX & Interactive Design
   

   • Design intuitive and visually compelling user interfaces with clear navigation and task flows.
     

   • Create interactive components and define their visual behavior.
     

   • Evaluate usability and recommend improvements to existing and new features.
     

   • Ensure designs are technically feasible and suitable for production.
     

4. Collaboration & Design Execution
   

   • Collaborate with designers, developers, instructional designers, and other stakeholders.
     

   • Incorporate feedback from internal teams and customers to refine design deliverables.
     

   • Communicate design concepts and creative solutions effectively.
     

   • Continuously explore innovative design approaches, emerging technologies, and AI capabilities.
     

Technical Skills & Tools

Educational Qualifications

• Bachelor's or Master's degree in Fine Arts (BFA/MFA), Graphic Design, Visual Communication, Multimedia, or a related discipline.
  

• Diploma or certification in Web Design, Multimedia, or Graphic Design will be an added advantage.
  

• Equivalent practical experience and a strong portfolio may also be considered.
  

Experience Requirements

• Relevant professional experience in Graphic Design, Visual Design, Motion Graphics, or Digital Media Production.
  

• Hands-on experience using AI-powered creative tools.
  

• Previous experience in the eLearning industry or a related creative discipline is preferred.
  

• A strong portfolio demonstrating creativity, visualization capabilities, and design execution is desirable.
  

Key Competencies

• Creative Visualization and Conceptualization
  

• Graphic and Visual Design
  

• Generative AI Media Creation
  

• Motion Graphics and Animation
  

• UI/UX Design Fundamentals
  

• Stakeholder Collaboration
  

• Attention to Detail
  

• Communication and Presentation Skills