Growth Marketer

About TrulyInbox ( https://www.trulyinbox.com/ )

TrulyInbox is a fast-growing SaaS platform helping founders, SDRs, agencies, and outbound teams improve email deliverability through intelligent email warm-up and inbox management.

With 1,200 to 1,500 new signups every month and a strong product-led growth motion, we have meaningful traction. What we need now is someone who can turn that traction into a compounding growth engine - across acquisition, activation, retention, and expansion. If you think in experiments, move fast on data, and treat every funnel stage as an opportunity to optimise, this role is for you.

The Role

We are looking for a Growth Marketer who owns the full funnel from first touch to revenue. You will run experiments across channels, identify what is working and double down on it, cut what is not, and build systems that grow the business predictably month over month.

This is not a brand awareness role. Every initiative you run will be tied to a metric - signups, activation rate, trial-to-paid conversion, expansion revenue, or churn reduction. You will be expected to own the number, not just the activity.Roles & Responsibilities

Acquisition & Channel Growth

Build and manage affiliate and referral programmes that turn existing users into a growth channel

Own the company and founder presence on LinkedIn, Twitter/X, and relevant industry communities to drive inbound pipeline

Identify and test new acquisition channels systematically - communities, directories, partnerships, and integrations

Conversion & Activation

Own the trial-to-paid conversion rate as a primary metric and run structured experiments to improve it

Identify activation drop-off points using product analytics and build targeted interventions to close the gap

Write and optimise onboarding email sequences, in-app messaging, and lifecycle campaigns that move users toward their first value moment faster

Collaborate with Product to improve in-product growth loops, upgrade prompts, and feature discovery

Retention & Expansion

Build and run lifecycle campaigns that reduce churn and extend customer lifetime value

Identify expansion signals (inbox growth, usage spikes, team size increases) and trigger timely, relevant upgrade communications

Develop re-engagement campaigns for churned or dormant users with measurable recovery targets

Content & Distribution

Create and distribute content that educates the ICP, ranks for high-intent keywords, and builds trust at scale

Repurpose long-form content into social-native formats, email newsletters, and community posts for maximum reach

Own review and reputation management on G2, Capterra, and other directories that drive high-intent inbound traffic

Build a systematic approach to collecting and amplifying customer stories, testimonials, and social proof

Analytics & Experimentation

Own the growth dashboard - signups, activation rate, trial-to-paid conversion, MRR, churn, and CAC at minimum

Design and run structured A/B and multivariate experiments across landing pages, emails, and in-product flows

Synthesise experiment results into clear learnings and share them with Product and the founding team

Use AI and automation tools to increase experimentation velocity and reduce manual execution overhead

Who You Are

• 2 to 4 years of experience in growth/product marketing, demand generation, or a full-funnel marketing role at a B2B SaaS company
• You are equally comfortable writing copy, reading a funnel report, and setting up an email automation - you do not wait for specialists to execute ideas you have
• Strong understanding of PLG motions - you know the difference between a user who will convert and one who will churn, and you know how to influence both
• Strong writer. You can make technical concepts feel simple, urgent, and worth reading
• Comfortable with analytics tools (Google Analytics, Mixpanel, PostHog, or similar) and able to build your own reports without waiting on a data team
• You default to experimentation - your instinct is to test, measure, and iterate rather than debate and theorise
• Bonus: Experience in the cold email, outbound sales, or email deliverability space

What Success Looks Like in 90 Days

• A full-funnel growth dashboard is live and tracking all key metrics in one place
• Live engaging community on reddit and other forums
• Organic and paid acquisition channels are being tracked with clear CAC visibility per channel
• The trial-to-paid conversion rate has a clear baseline and a documented plan to improve it
• A content and distribution calendar is running consistently across social channels
• G2 and Capterra profiles are active, updated, and generating inbound reviews systematically

Why TrulyInbox

Built-in Traction - 1,200 to 1,500 signups per month means you are not starting from zero. There is real data, real users, and real signal to work with from day one.

Full Funnel Ownership - You will own acquisition, activation, retention, and expansion. There is no handoff to another team at each stage.

Growing Category - Email deliverability is non-negotiable for outbound teams. The market is growing and the ICP actively searches for solutions. SEO and content have compounding upside here.

Direct Impact - You will work directly with the founders and have real influence over GTM strategy, pricing messaging, and channel investment decisions.

Important to Know

• This is a metrics-driven role. Initiatives that cannot be tied to a growth metric will be deprioritised
• You will be expected to own execution, not just strategy. Ideas without implementation do not count here
• This is an in-office role based in Ahmedabad

Perks & Benefits

• Annual learning budget (courses, tools, events)
• Health insurance allowance
• Annual offsite retreat
• Fast-track growth to Senior Growth Marketer or Head of Growth

How to Apply

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