Growth, Performance & Affiliate Marketing

bout the Role

We are looking for a data-driven Growth, Performance & Affiliate Marketing Specialist who will own user acquisition, campaign optimization, and partner-led growth. This role requires someone who can scale paid channels, drive ROI, and build strong affiliate partnerships.

Key Responsibilities

1. Performance Marketing

• Plan, execute, and optimize paid campaigns across platforms like Google Ads, Meta Ads, and other paid channels


• Manage budgets, bidding strategies, and campaign structures to maximize ROI


• Continuously monitor KPIs such as CAC, ROAS, CTR, and conversion rates


• Run A/B tests on creatives, landing pages, and targeting strategies

2. Growth Marketing

• Identify and experiment with new growth channels (organic, referral, influencer, etc.)


• Work closely with product and analytics teams to improve conversion funnels


• Develop and execute strategies for user acquisition, retention, and engagement


• Leverage data to drive decision-making and growth experiments

3. Affiliate Marketing

• Build and manage affiliate partnerships (networks, publishers, influencers)


• Negotiate deals, commission structures, and performance terms


• Track affiliate performance and optimize partner ROI


• Ensure fraud prevention and compliance across affiliate channels

4. Analytics & Reporting

• Analyze campaign performance using tools like Google Analytics, AppsFlyer, or Mixpanel


• Create dashboards and reports for leadership


• Provide actionable insights to improve marketing efficiency

Requirements

• 2–6 years of experience in performance/growth marketing


• Hands-on experience with Google Ads, Facebook/Meta Ads


• Strong understanding of attribution models and funnel metrics


• Experience in affiliate marketing or partner ecosystems


• Proficiency in analytics tools (Google Analytics, Excel, BI tools)


• Strong problem-solving and data interpretation skills

Good to Have

• Experience in D2C, SaaS, fintech, or app-based businesses


• Knowledge of SEO, ASO, or lifecycle marketing


• Familiarity with tools like HubSpot, WebEngage, CleverTap