Head - Brand Partnerships & Alliances - Wellness D2C Brand

About the Company:

Our client is a fast-growing D2C consumer brand operating in the lifestyle and wellness space, focused on building meaningful and high-impact brand experiences. The company is scaling rapidly and is investing in strategic partnerships and alliances to expand brand reach and accelerate customer acquisition.

With a strong digital-first approach, our client emphasizes creativity, ownership, and measurable growth. This role offers the opportunity to play a key part in shaping the brand’s collaborative growth strategy.

Role & Responsibilities:

Identify & Evaluate Partnership Opportunities

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  Identify brands, platforms, influencers, communities, and marketplaces aligned with the brand’s positioning and target audience.

  
  


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  Evaluate potential collaborations based on audience overlap, brand synergy, and revenue impact.

  
  

Pitching & Negotiation

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  Own the end-to-end partnership lifecycle — from outreach and pitching to proposal development, commercial structuring, negotiation, and closure.

  
  


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  Build win-win commercial models that drive measurable growth.

  
  

Execute Co-Branded Campaigns

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  Work closely with internal creative and marketing teams to execute co-branded campaigns such as email swaps, product bundling, giveaways, influencer collaborations, retail integrations, and content partnerships.

  
  


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  Ensure smooth execution while maintaining brand consistency.

  
  

Performance Tracking & ROI

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  Track key metrics such as engagement, CAC, leads, conversions, and revenue contribution from partnerships.

  
  


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  Continuously optimize alliance strategy based on performance insights.

  
  

Manage Strategic Alliances

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  Develop and nurture long-term relationships with category-leading brands, marketplaces, aggregators, and retail/event partners.

  
  


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  Identify new opportunities to strengthen brand positioning through collaborations.

  
  

Cross-Functional Coordination

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  Collaborate with Performance Marketing, CRM, Content, and Product teams to ensure seamless execution of partnership initiatives.

  
  

What We’re Looking For:

• 4–8 years of experience in partnerships, strategic alliances, or business development within D2C, lifestyle, or consumer brands


• Strong existing network within wellness, beauty, fitness, lifestyle, or content ecosystems


• Demonstrated experience in executing co-branded campaigns and alliance-led growth initiatives


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  Strong commercial acumen with proven negotiation skills

  
  


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  Data-driven mindset with the ability to track and optimize ROI

  
  


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  Entrepreneurial attitude with high ownership and execution capability

  
  


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  Excellent stakeholder management and communication skills