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Inside Sales Associates

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Job Description - Inside Sales Associates

Inside Sales
Associate

Hyderabad / Vizag - WFO 
Full Time

5+ Years experience

Position Summary:  

As an Inside Sales
Associate, your primary responsibility will be to drive sales for our catalog
of client products, with a particular emphasis on fetal bovine serum (FBS).

You will actively
promote and sell a broad product portfolio and collaborate closely with
field -based Cell Culture Solutions Sales Specialists.

Key duties involve
developing and maintaining strong relationships with academic researchers,
professors, and lab managers across universities and research institutions to
enable effective sales strategies and achievement of revenue targets.

Your role will
include generating, qualifying, and systematically following up on sales leads
within various research labs and institutions. Meeting monthly, quarterly, and
annual sales goals—both revenue and margin—will be critical to your success. A
proactive approach, strong teamwork skills, and the ability to navigate the
research and life sciences landscape are essential.

 

Key Responsibilities:

• Market and Product
Knowledge

o Develop a deep
understanding of the research market, enabling effective customer engagement. o
Attain detailed knowledge of FBS and other Cell Culture Solutions products,
understanding product applications and value to customers.

• Sales Process
Management

o Effectively manage
the sales process, from lead identification and qualification to needs assessment,
presentation, quoting, and securing purchase orders. o Assess customer needs,
leveraging active listening and probing skills to convert customer challenges
into opportunities.

 

• Customer Engagement
and Relationship Management

o Build and maintain
relationships with key academic and biotech labs within a specified geographic
region via email, phone, and other online communication channels. o Achieve and
exceed sales targets by actively managing and expanding accounts, fostering
customer retention and share -of -wallet growth.

 

• Sales and Outreach
Activities

o Drive FBS sales
through direct outreach, email campaigns, and strategic follow -up.

o Prospect new leads
via cold calling, lead lists, and online research, leveraging field reps as
needed for in -person outreach.

 

• Technical Expertise
and Consultative Selling

o Provide technical
expertise on FBS, educating customers on product features, benefits, and
quality standards.

o Offer tailored
solutions to meet specific research needs, ensuring customers get the best
product value, specs, and options.

 

• Customer Support
and Communication

o Respond promptly to
customer inquiries across various channels (phone, email) and coordinate with
internal teams (customer service) to resolve issues.

o Collaborate with
outside sales teams, as needed, to develop new opportunities or meet customer
needs.

 

• Sales Tracking and
Reporting

o Monitor market
trends and competitor activities to stay informed.

o Maintain CRM
records of sales activities, customer interactions, and provide regular sales
pipeline updates to management. Core Competencies

 

• Customer Centric o
Consistently aware of how work product impacts customer value and experience
and works with intensity to optimize customer value and experience. Able to
identify barriers and inefficiencies impacting customer value.

 

• Effective Teamwork
o Keen ability to collaborate with a diverse set of colleagues – often under
pressure – to accomplish business objectives and deliver customer value. Able
to identify – and correct – the issues degrading the success of teams.

 

• Personal Leadership

o Consistently
delivers high -quality individual results, and when problems are encountered,
able to be self -reflective and identify new ways of working to accomplish
individual objectives. Strong level of personal accountability. Invests time
and energy into professional development. Routinely takes the initiative to
solve challenges and capitalize on business opportunities.

 

• Planning and
Organizing

o Able to clearly
identify the work that needs to be done and the order in which the work needs
to be completed to generate the desired result. Consistently able to foresee
challenges and barriers to success and then effectively develops – and
implements – actions to accomplish objectives.

 

• Effective
Communications o Able to organize thoughts to communicate to colleagues
concisely and accurately and, as needed, management. Oral and written
communications are professional and appropriate for the setting and the
audience.

 

Company Values

• Integrity

o Doing the right
thing – the first time. Honoring and keeping commitments.

• Intensity

o Working with speed
and focus to deliver the highest quality results – on time.

• Involvement

o Embracing unique
perspectives and treating others with dignity and respect.

• Innovation

o Biased to improve
processes and products to better serve customers and improve workflows.

 

Required Skills and
Experience
:

• Bachelor's degree
in life sciences or related field.

• Preferred 2 -3 years in direct sales, selling reagents and workflow solutions in the life
sciences sector.

• Established network
and territory knowledge within research and biotech/life science accounts.

• Proven track record
in lead generation and account penetration.

• Proficiency with
Salesforce (SFDC) and experience in leveraging a sales process to develop and
manage opportunities.

• Strong
understanding of research workflows.

• Skilled in Excel,
Word, and PowerPoint.

• Motivated, creative
self -starter with strong problem -solving abilities and multitasking skills



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