Junior Content Strategy Associate Research & Synthesis

• Conduct secondary research on BFSI industry trends,
  client segments, and competitor strategies.
  
• Support development of strategic video journeys for clients
  proposals.
  
• Conduct secondary research on BFSI trends, regulations,
  competitor moves, and consumer behavior.
  
• Extract insights from annual reports, regulatory filings,
  investor decks, and analyst notes.
  
• Map user cohorts, personas, and funnel stages for
  proposed video journeys.
  
• Translate research outputs into early -stage frameworks
  (journey maps, content matrices, A/B hypotheses).
  
• Prepare monthly insight digests highlighting what content
  worked and why.
  
• Familiarity with digital -funnel metrics (bounce, conversion
  %, heat maps) and how they relate to video journeys.
  
• Assist in mapping user flows, format suggestions, and
  video structuring for BFSI use cases.
  
• Populate presentation decks with relevant research and
  data points.
  
• Collaborate with senior strategists and the Head of
  Content to synthesize inputs into usable strategy
  documents.
  
  
  

Requirements

• Strong communication and presentation structuring skills.
  
• Proficiency in PowerPoint/Google Slides and online research.
  
• Detail‑oriented; able to interpret large volumes of information.
  
• Strong language and writing skills
  
• Maintain a central research repository (industry reports, competitor decks, data sources) and keep it indexed for quick reuse in future proposals.
  
• Own first -level data clean -up and visualization - convert raw figures into tidy tables or simple charts.
  
• Track performance analytics from completed video journeys (completion rates, CTRs) and log insights that feed back into future strategy.
  
• Draft executive summaries & insight memos for internal stakeholders, distilling long research findings into concise, slide -ready take -aways.
  
• Assist persona and cohort mapping by compiling variables. From public and client data.
  
• Coordinate with design pod to ensure research outputs (flows, frameworks) are visually annotated and version -controlled.
  
• Excel/Google Sheets proficiency (pivot tables, basic formulas) for quick data crunching.
  
• Intro -level data -visualisation tools (e.g., Canva charts, PowerPoint SmartArt; Power BI a plus).
  
• Comfort with digital -funnel metrics (bounce rate, conversion %, session heat maps) to interpret video journey analytics.
  
• Awareness of BFSI regulations & jargon (IRDAI, KYC, RBI guidelines) to ensure research accuracy.
  
• Basic understanding of AI -powered content platforms and video distribution tech; curiosity to keep pace with new tools.
  
• Time -management & agile workflow habits—able to juggle multiple mini -research tickets without missing deadlines.
  
• Relevant Industry Software and IT