Junior/Senior Specialist HoReCa Sales - North and West India

Position Overview

Support the development of Bayfield’s HoReCa business across North & West India through customer acquisition, market coverage, product promotion, and day-to-day account management.

Key Responsibilities

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  Develop and execute HoReCa sales plans for the assigned region, including revenue, margin, customer acquisition, and market expansion.

  
  


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  Identify and develop key accounts and strategic HoReCa customers across hotels, QSRs, restaurants, caterers, cloud kitchens, and foodservice operators.

  
  


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  Leverage an established customer and market network to generate new business opportunities.

  
  


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  Lead customer presentations, product trials, sampling, demonstrations, and solution-based selling.

  
  


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  Drive cross-selling, upselling, new product introduction, and customer conversions.

  
  


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  Build long-term relationships with chefs, procurement teams, business owners, and key decision-makers.

  
  


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  Analyse market trends, competitor activities, pricing, customer needs, and identify new business opportunities.

  
  


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  Own sales pipeline, forecasting, revenue and margin performance, and provide regular MIS.

  
  


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  Coordinate with Culinary, R&D, Supply Chain, Operations, Logistics, and Finance to ensure seamless customer execution.

  
  


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  Lead resolution of key customer issues and ensure effective follow-up.

  
  


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  Mentor and support junior team members and strengthen regional market coverage.

  
  


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  Represent Bayfield at trade shows, customer events, chef meets, and industry forums.

  
  

Experience & Qualifications

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  4–8 years of experience in HoReCa, foodservice, food ingredients, FMCG, QSR, or related B2B sales.

  
  


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  Strong North/West India HoReCa market knowledge and established customer relationships.

  
  


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  Proven experience in key account management, business development, revenue growth, and customer acquisition.

  
  


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  Graduate / MBA / Food Technology / Hotel Management or relevant qualification.

  
  


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  Strong commercial and customer relationship management skills.