Lead - Marketing & Communications, India

POSITION SUMMARY

• The Marketing Lead focuses on the creation and execution of high-impact marketing programs and campaigns to drive Vertiv business growth and position the company as a leader in IT Technology, Edge Management, Datacenter Infrastructure and Solution in the India Region. The Marketing Integration Manager works cross-functionally, collaborating with Sales and Line of Business Managers to leverage their experience to identify opportunities and support demand generation. The Marketing Integration Manager is expected to creatively and continuously improve the way campaigns are deployed –navigating the balance between creativity, innovation, and bottom-line focus. The ideal candidate has a passion for understanding and speaking to the needs of the target market through compelling solution “stories”. In addition, he or she can combine those “soft skills” with strong critical thinking and qualitative analysis ability to scrutinize results, determine root causes and make timely, educated recommendations for maximizing results.


• The ideal candidate will be a senior B2B marketing leader who combines technology understanding with strong commercial orientation.


• Candidates from organizations operating in data centers, critical power and cooling, IT infrastructure, cloud, hyperscale, telecom, electrical engineering or industrial technology will be preferred.


• Prior experience of working in a global matrix organization, managing cross-functional stakeholders and partnering closely with Sales will be highly advantageous.


• The candidate should have the maturity and executive presence to operate as a strategic advisor to the India leadership team, while also maintaining strong execution discipline.

Key Responsibilities

A. Marketing Strategy & Leadership - Customer Centric GTM-wise

• Develop the annual India Marketing Strategy aligned with Vertiv’s business objectives and the specific goals 


• Partner with POD leaders (Sales and Solutions leads) to translate business priorities into integrated GTM plans for critical digital infrastructure verticals.


• Serve as a strategic advisor to the India leadership team, providing market intelligence to support the goal.

B. POD-Based Demand Generation & ABM

• Lead the "Strategic Growth Engine" by generating a measurable marketing contribution to the sales pipeline 


• Execute high-touch Account-Based Marketing (ABM) for priority 1:1 and 1:Few accounts within the POD framework


• Orchestrate demand-generation programs across the buying journey, utilizing digital nurture campaigns and interactive tools like ROI calculators.

C. Technology & Thought Leadership

• Establish Vertiv as a co-innovation partner in the AI and data center ecosystem.


• Drive narrative-led thought leadership around key AI imperatives: 


• Own the strategic events calendar

D. Cross-Functional Collaboration & Operations

• Maintain a monthly interlock and MBR (Monthly Business Review) reporting cadence with POD stakeholders to ensure alignment on pipeline and engagement targets.


• Leverage Global Marketing COEs and emerging AI tools to improve marketing effectiveness and dashboard reporting.


• Lead and mentor a high-performance team that is commercially focused and execution oriented.

QUALIFICATIONS

Minimum Job Qualifications: 

Mandate Qualification: BE / B.Tech + MBA Marketing (Reputed Institute/University) 

Experience: 15–18+ years in B2B technology or infrastructure

Industry Preference: Data Center / Critical Infrastructure / IT / Technology / Electrical & Engineering / Industrial Technology. Experience in one or more of the following sectors preferred: Data Centers, Critical Infrastructure, IT Infrastructure, Cloud / Hyperscale, Electrical & Engineering, Industrial Technology & Telecom

                  Preferred Qualifications: 

Strategic marketing leadership, Strong commercial and business orientation, B2B marketing expertise, Data center / technology ecosystem understanding, Demand generation and ABM, Brand building, Thought leadership, CXO engagement, Digital marketing, Content strategy, Sales enablement, Event and experience marketing, PR and corporate communications, Partner marketing, Marketing analytics and ROI measurement, Team and agency management, Budget management, Strong executive communication, Stakeholder management

Strong working knowledge of the company’s digital platforms, including the EPiServer web content management system, E-mail marketing automation platform, social media platform, and applications of marketing collaboration system. Able to train users on these systems and guide marketers in using the tools effectively.

TRAVEL TIME REQUIRED 

• 25% of Travel

Ideal Candidate Profile: A senior B2B leader from the data center, cloud, or critical infrastructure sectors who has successfully managed marketing within a cross-functional revenue-generating model.

At Vertiv, we offer the stability of a global leader in a growing industry and the opportunity of a startup. We design, manufacture and service the mission-critical infrastructure technologies for vital applications in data centers, communication networks and commercial and industrial environments. With $5.0 billion in revenue, a strong customer base and global reach in nearly 70 countries, our move to establish a standalone business enables us to deliver greater value to our customers and create new opportunities for our people.

The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities.  

OUR CORE PRINCIPALS: Safety.  Integrity.  Respect. Teamwork.  Diversity & Inclusion.