Lead - Merchandising

Company : Vasa Denticity Limited

Job Description - Lead - Merchandising

We are looking for an experienced Merchandising Lead – Onsite Experience & Conversion to own and optimize the complete onsite and in-app shopping experience. This role is responsible for improving customer journeys, increasing conversion rates, optimizing search and merchandising, and driving revenue through data-backed experimentation.

Requirements

Own the complete onsite and in-app merchandising experience including homepage, category pages, search, product listing pages, and product detail pages (PDP).

Drive end-to-end conversion optimization from landing page to checkout.

Optimize banners, collections, product ranking, sorting, cross-sell, and upsell placements.

Analyze customer behavior using GA4, Microsoft Clarity, and onsite search analytics.

Run A/B tests and continuous experimentation to improve conversion.

Improve onsite search relevance using Typesense or similar search platforms.

Enhance product detail pages with better content, images, offers, and product information.

Define merchandising rules for inventory visibility, stock management, and out-of-stock handling.

Collaborate with Category, Creative, and Marketing teams to maximize conversion and customer experience.

Benefits

Competitive salary with performance-based incentives.

Opportunity to lead the complete onsite merchandising and conversion function.

High ownership and direct impact on business growth and revenue.

Work closely with senior leadership and cross-functional teams.

Fast-paced, high-growth work environment with ample learning opportunities.

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Lead - Merchandising

Job Description - Lead - Merchandising

Requirements

Benefits

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