Lifecycle & CRM Manager - Engagement & Retention

We are seeking a Lifecycle CRM Manager in our Bengaluru hub to drive active customer engagement and maximize lifetime value through intelligent segmentation, behavior-triggered communications, and retention strategies that reduce churn and reactivate dormant customers. 

Key Responsibilities: 

• Design and implement real-time engagement campaigns based on trading behavior, market events, and product usage 

• Optimize trigger logic, timing, and frequency to maximize engagement without fatigue 

• Design retention strategies targeting customers showing disengagement signals 

• Build predictive models to identify churn risk and trigger proactive interventions 

• Create winback campaigns to reactivate dormant and lapsed customers 

• A/B test messaging, timing, and channel strategies for triggered communications 

• Monitor engagement and retention metrics and refine strategies based on performance data 

• Collaborate with product and analytics teams to identify key engagement and churn moments 

Requirements: 

• 3+ years experience designing lifecycle campaigns in CRM/marketing automation platforms 

• Strong analytical skills with ability to translate data into engagement and retention strategies 

• Proven experience building predictive models or working with predictive analytics 

• Knowledge of customer lifecycle marketing and engagement frameworks 

• Familiarity with financial services products and trading behavior desirable 

• Advanced proficiency with SQL and marketing analytics tools 

• Understanding of real-time decisioning and event-based marketing 

• Experience optimizing trigger logic and campaign frequency 

• A/B testing and experimentation mindset with focus on optimization 

• Data-driven approach with ability to develop and implement retention strategies