Job Description - Looking for Digital Marketing Executive in Thane, Mumbai - ( Job ID - 23566)
Role: Digital Marketing Executive
Location: Thane
Experience: 2 -3 years Relevant exp in EdTech
• 2–3 years of relevant digital marketing experience. • In depth knowledge of Google and Meta Ads,Google Analytics and SEO and SEO content writing • Understanding of lead generation funnels and digital growth strategies • Ability to independently manage and optimize campaigns • Experience in EdTech/Education industry preferred • Understanding of webinar marketing and lead nurturing is a plus
Requirements
• Plan and optimize campaigns across Google Ads and Meta Ads • Drive lead generation with focus on quality, conversions, and ROI • Continous collaboration with sales team for campaign feedback and optimisation • Monitor and improve campaign KPIs such as CPL, CTR, Conversion Rate, and ROAS • Execute audience targeting, retargeting, and A/B testing strategies • Identify opportunities to scale campaigns effectively
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