Manager - Public Relations

About us

Welcome to Swiss Beauty, the fastest-growing beauty and cosmetics brand in India. Established in 2013, Swiss Beauty aims to be the ultimate companion and BFF of every makeup lover, transforming beauty routines into extraordinary experiences. With a focus on Indian beauty needs, we merge global cosmetic standards with our expertise to create highly innovative, long-lasting, and comfortable products. Our mission is to elevate beauty to Swiss standards and offer game-changing products that set new benchmarks in the industry. We believe that makeup knows no boundaries and is for everyone. Join us on this remarkable journey as we redefine beauty norms and celebrate individuality.

About the Role

We're looking for an experienced PR Manager to join our team and lead strategic brand communications for one of India's fastest-growing beauty brands.

Key Responsibilities

• Develop and execute PR strategies aligned with business and brand objectives.


• Build and maintain strong relationships with beauty, fashion, lifestyle, and business media.


• Draft press releases, media pitches, brand stories, and thought leadership content.


• Drive media visibility across print, digital, television, and social platforms.


• Lead PR for product launches, brand campaigns, seasonal collections, and key brand initiatives.


• Plan and execute press events, influencer events, media previews, and brand activations.


• Collaborate closely with Marketing, Social Media, and Sales teams to deliver integrated campaigns.


• Monitor media coverage, brand sentiment, and proactively manage reputation and crisis communications.


• Track PR performance through media coverage, reach, impressions, and campaign reporting.

What We're Looking For:

• 5–8 years of experience in Public Relations, preferably within the Beauty, Personal Care, Fashion, or Lifestyle industry.


• Strong network across media houses, editors, journalists, and influencers.


• Proven experience managing product launches and integrated brand campaigns.


• Excellent written and verbal communication skills.


• Ability to thrive in a fast-paced, dynamic, and consumer-centric environment.