Manager - Retail Marketing

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Job Description:

We are seeking a strategic yet hands-on Retail Marketing Manager to lead Disney Consumer Products' marketing efforts in India. This role will drive franchise growth, elevate brand equity, and support retail and e-commerce expansion through insight-driven marketing strategies and strong execution.

The ideal candidate brings a balance of strategic thinking and operational excellence, with proven experience delivering large-scale brand activations and managing a diverse stakeholder ecosystem. Working closely with internal teams, licensees, retailers, and mall partners, this role will translate Disney’s storytelling into compelling retail experiences that drive measurable business outcomes.

Key Responsibilities:

Strategic Campaign Leadership & Execution

• Develop and execute integrated marketing campaigns aligned with Disney’s brand priorities and India market dynamics.
• Lead end-to-end campaign delivery, from planning and strategy through to on-ground execution across retail and digital channels.
• Drive large-scale experiential activations (e.g., mall events, pop-ups, retail takeovers) that deliver strong consumer engagement and commercial impact.
• Balance strategic oversight with hands-on involvement in execution, ensuring high standards across touchpoints.
• Track campaign performance and ROI, using insights to continuously optimize effectiveness.

Franchise and Licensee Management

• Act as the brand guardian, ensuring consistent and high-quality use of Disney IP across all marketing efforts.
• Develop franchise-led programs that are locally relevant and commercially effective.
• Work closely with Creative and Category teams to develop impactful retail marketing toolkits and activation concepts.
• Partner with cross-functional teams (Studio, Parks, etc.) to align on franchise priorities and maximize synergy.

B2B Partnerships & Commercial Leadership

• Build and maintain strong relationships with mall operators, retailers, and key commercial partners.
• Lead B2B negotiations to secure high-visibility placements and mutually beneficial marketing opportunities.
• Identify and unlock new partnership opportunities within retail and experiential environments.
• Collaborate with partners and licensees to co-create programs that drive shared business growth.

Activation, Agency & Project Management

• Manage agencies and vendors to deliver high-quality, large-scale activations aligned with brand standards.
• Demonstrate strong project management discipline, overseeing timelines, budgets, and stakeholders across campaigns.
• Ensure seamless execution and attention to detail across planning and delivery.
• Continuously evaluate and enhance agency performance to improve execution quality.

Budget & Team Management

• Develop and manage efficient marketing budgets to maximize ROI across channels.
• Monitor spend and campaign effectiveness against KPIs.
• Support team development and contribute to a collaborative culture.

Success Metrics

• Campaign ROI and effectiveness
• Retail sales and footfall growth
• Quality and impact of activations
• Strength of partner relationships

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8-12 years of experience in marketing, retail marketing, licensing or agency marketing.
• Proven experience delivering large-scale brand activations.
• Strong mix of strategic thinking and hands-on execution capability.
• Demonstrated B2B negotiation skills with retailers and mall partners.
• Strong project management across complex campaigns.
• Existing relationships with mall operators and retailers is an advantage.
• Experience in digital marketing and integrated campaigns.
• Exposure to Tier 1 retail environments preferred.
• Strong communication, stakeholder management, and analytical skills.
• Proficiency in Microsoft Office; Adobe Creative Suite is a plus.
• Self-starter with a collaborative mindset and passion for retail and entertainment brands.

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