Job Description - Manager/Senior Manager, Digital Marketing

About us

We are building this and
this and
this

In short, we are building the platform to drive global careers for millennials from emerging economies
We work at the exciting intersection of the 2 hottest trends around - edtech & fintech!
And we love that we succeed as a business while powering the dreams of talented students!

Founder Profile

Arnav Kumar
is a graduate of IIT Kharagpur. Leap is his second company and he
has raised more than $30M in capital for his startups. In his last
role, he was a VC investor with SAIF Partners (Now Elevation
Capital), which is an early investor in paytm, meesho, urban
company, unacademy and many other unicorns. He thinks and tweets
about Product, Business Models and Company Building,
here

Vaibhav Singh
is a graduate of IIT Kharagpur. He spent his first 6 years at
DeutscheBank, across Singapore & Sydney to manage a $3Bn flow
book. He has built 2 fintech startups before, as a founding member
of CapitalFloat and Incred, both pioneering businesses valued
>$500Mn The Leap team has a fine balance of industry experience
(edtech, fintech, study abroad) and technical skills (engineering,
product, design)

About the Role:
We seek an experienced Digital Marketing Manager/Senior Manager to lead our performance marketing initiatives for one of our business verticals. As a seasoned professional with over three years of experience, you will drive the implementation and execution of marketing campaigns across paid ad channels, including Facebook and Google.

The charter for this role will include:

Own the end-to-end management of paid social channels, overseeing campaign creation, optimization, and budget management.
Develop and execute SEM/Meta/Affiliates campaigns across various platforms to meet key performance objectives.
Collaborate closely with cross-functional teams to align Digital Marketing strategies with broader marketing objectives.
Manage budgets, forecast expenditures, and provide insightful reporting on campaign performance to stakeholders.
Stay informed about industry trends and regulations in the paid social space, ensuring proactive adaptation to emerging trends.

Ideal persona would:

Have 5-7 years of experience working on paid social channels, preferably within a fast-paced startup environment.
Be proficient in Google Ads, Meta Ads, Google Analytics, and other SEM tools.
Have a strong analytical aptitude with the ability to derive actionable insights from data.
Have exceptional communication and collaborative skills, capable of effectively liaising with cross-functional teams.

Life @ Leap

Mutual Respect

We love people who are ‘relentlessly resourceful’. Find your way
out. Focus on the possibilities instead of the problems.

Bias for action

We take calculated risks backed by data and information available
and encourage fail fast to find the best solutions as soon as
possible

Learn & get better

Continuous learning and improvement is the key. We don’t stop
learning. We treat feedback as a gift and as an opportunity to get
better.

Growth mindset

We operate with a growth mindset and not a mindset of fear or
judgement. You are in control of your own ability to learn and
improve. We love Resilience.

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Manager/Senior Manager, Digital Marketing