Marketing & Communication Manager

Job Title: Marketing & Communications Manager 

About Robro Systems

Role Overview

Key Responsibilities

• Strategy & Leadership
  
  Develop and execute a comprehensive marketing strategy aligned with company vision, product roadmap, and sales objectives.
  
  Build and lead a high -performing marketing team covering digital, brand, and field marketing functions.
  
• Brand & Positioning
  
  Define, enhance, and maintain Robro’s brand identity, ensuring consistent communication across all channels.
  
  Strengthen Robro’s positioning as an industry leader in AI -based inspection and automation solutions.
  
• Demand Generation & Lead Nurturing
  
  Design and implement digital campaigns, SEO/SEM strategies, and content marketing initiatives to drive qualified leads and brand visibility.
  
  Collaborate closely with the sales team to ensure alignment on lead quality, nurturing, and conversion goals.
  
• Content & Communication
  
  Oversee creation of high -quality marketing content case studies, whitepapers, videos, presentations, and press releases tailored for industrial B2B audiences.
  
• Events & Partnerships
  
  Plan and execute trade shows, industry events, product demos, and exhibitions to build brand presence and connect with key customers and partners.
  
• Market Research & Competitive Insights
  
  Conduct ongoing research to identify emerging industry trends, competitor moves, and market opportunities.
  
  Use insights to guide strategy and product messaging.
  
• Performance & Analytics
  
  Track and analyze key marketing metrics (lead flow, conversion rates, campaign ROI, website traffic).
  
  Present data -driven insights and improvement plans to leadership.
  
• Cross -Functional Collaboration
  
  Work closely with product, sales, and engineering teams to refine go -to -market strategy, pricing, and value propositions.
  
• Budget & Vendor Management
  
  Manage marketing budgets, external agencies, and vendor relationships to maximize ROI and efficiency.
  

Requirements

Must -Haves

• Bachelor’s degree in Marketing, Business Administration, or related field.
  
• 1–3+ years of experience in industrial B2B marketing, with at least 2 years in a senior or leadership role.
  
• Proven success in brand building, digital marketing, and lead generation within automation, manufacturing, or technology sectors.
  
• Strong command of marketing tools — CRM, marketing automation platforms, analytics tools, and content management systems.
  
• Excellent communication, design, branding and presentation skills.
  
• Strategic mindset with strong analytical and execution capabilities.
  
• Ability to travel as needed for events, exhibitions, and customer visits.
  
• Deep understanding of SEO essentials.
  

Preferred

• Experience working in a scale -up or fast -growing technology company.
  
• Demonstrated ability to build marketing infrastructure and teams from the ground up.
  

Key Skills

• Marketing Strategy & Leadership
  
• Digital Marketing & Lead Generation
  
• Brand Building & Corporate Communication
  
• Content Marketing & PR
  
• Market Research & Competitive Analysis
  
• Campaign Analytics & ROI Measurement
  
• Cross -functional Collaboration
  
• CRM & Marketing Automation Tools
  
• Must have SEO advance knowledge