Marketing & Communications Manager

Job Title: Marketing & Communications Manager 

About Robro Systems

Role Overview

Key Responsibilities

• Strategy
  & Leadership
  
  Develop and execute a comprehensive marketing strategy aligned with
  company vision, product roadmap, and sales objectives.
  
  Build and lead a high -performing marketing team covering digital, brand,
  and field marketing functions.
  
• Brand
  & Positioning
  
  Define, enhance, and maintain Robro’s brand identity, ensuring consistent
  communication across all channels.
  
  Strengthen Robro’s positioning as an industry leader in AI -based
  inspection and automation solutions.
  
• Demand
  Generation & Lead Nurturing
  
  Design and implement digital campaigns, SEO/SEM strategies, and content
  marketing initiatives to drive qualified leads and brand visibility.
  
  Collaborate closely with the sales team to ensure alignment on lead
  quality, nurturing, and conversion goals.
  
• Content
  & Communication
  
  Oversee creation of high -quality marketing content—case studies,
  whitepapers, videos, presentations, and press releases—tailored for
  industrial B2B audiences.
  
• Events
  & Partnerships
  
  Plan and execute trade shows, industry events, product demos, and
  exhibitions to build brand presence and connect with key customers and
  partners.
  
• Market
  Research & Competitive Insights
  
  Conduct ongoing research to identify emerging industry trends, competitor
  moves, and market opportunities.
  
  Use insights to guide strategy and product messaging.
  
• Performance
  & Analytics
  
  Track and analyze key marketing metrics (lead flow, conversion rates,
  campaign ROI, website traffic).
  
  Present data -driven insights and improvement plans to leadership.
  
• Cross -Functional
  Collaboration
  
  Work closely with product, sales, and engineering teams to refine
  go -to -market strategy, pricing, and value propositions.
  
• Budget
  & Vendor Management
  
  Manage marketing budgets, external agencies, and vendor relationships to
  maximize ROI and efficiency.
  

Requirements

Requirements

Must -Haves

• Bachelor’s
  degree in Marketing, Business Administration, or related field.
  
• 4–6+
  years of experience in industrial B2B marketing, with at least 2 years in a senior or leadership role.
  
• Proven
  success in brand building, digital marketing, and lead generation within
  automation, manufacturing, or technology sectors.
  
• Strong
  command of marketing tools — CRM, marketing automation platforms,
  analytics tools, and content management systems.
  
• Excellent
  communication, design, branding and presentation skills.
  
• Strategic
  mindset with strong analytical and execution capabilities.
  
• Ability
  to travel as needed for events, exhibitions, and customer visits.
  

Preferred

• Experience
  working in a scale -up or fast -growing technology company.
  
• Demonstrated
  ability to build marketing infrastructure and teams from the ground up.
  

Key Skills

• Marketing
  Strategy & Leadership
  
• Digital
  Marketing & Lead Generation
  
• Brand
  Building & Corporate Communication
  
• Content
  Marketing & PR
  
• Market
  Research & Competitive Analysis
  
• Campaign
  Analytics & ROI Measurement
  
• Cross -functional
  Collaboration
  
• CRM
  & Marketing Automation Tools