Marketing Associate

Position : Marketing Associate

Location: Harvest International School, Kodathi
Campus, Bengaluru

Employment Type: Full-time

Harvest International School is looking for a Marketing
Associate to support end-to-end execution of on-ground and offline marketing
initiatives, working closely with the Marketing Head to drive admissions and
brand visibility across campuses. 

Key Responsibilities

• Plan
  and execute BTL (Below-The-Line) activities including school roadshows,
  exhibitions, community outreach, and local area marketing
  
• Drive
  Apartment Activations — coordinate with RWAs/facility managers, set up
  stalls/kiosks, manage on-ground teams, and track lead generation from
  residential communities
  
• Coordinate
  corporate tie-ups and partnership activations for brand visibility
  
• Support
  planning and execution of school events (open houses, admission fairs,
  MindFrame-type flagship events) — logistics, vendor coordination, and
  on-ground supervision
  
• Liaise
  with external vendors and agencies (print, signage, branding collateral,
  event setups) to ensure timely and quality delivery
  
• Track
  and report activation performance — footfalls, leads generated, conversion
  feed into admissions
  
• Assist
  in creating and distributing marketing collaterals (flyers, banners,
  standees) for offline campaigns
  
• Manage
  local marketing budgets and vendor invoicing/documentation
  
• Support
  digital/social media team with content for on-ground activity coverage
  when required
  
• Maintain
  a calendar of BTL activities aligned with the admissions cycle and
  campus-specific goals
  

Requirements

• 2–4
  years of experience in BTL marketing, field marketing, or on-ground
  activations (education, real estate, FMCG, or retail background preferred)
  
• Prior
  experience with apartment/community activations strongly preferred
  
• Strong
  vendor management and negotiation skills
  
• Willingness
  to travel across Bangalore campuses and activation sites regularly
  
• Proficiency
  in MS Office/Google Workspace; basic reporting skills
  
• Excellent
  coordination, on-ground execution, and communication skills
  
• Two-wheeler/own
  transport preferred for site visits