Marketing Executive

1.     Graphic Design & Creative
Development

·       Create high-quality,
professional marketing creative at an expert level for digital and offline
brand requirements.

·      Develop artwork for social
media, Meta campaigns, brochures, banners, hoardings, standees, posters,
presentations, promotional material and other brand communication.

·       Maintain consistency of brand identity, visual
standards, messaging and approved brand guidelines.

·       Bring fresh and innovative
creative ideas for campaigns, product communication and market activation

2.     Video Production & AI-Based
Content

·       Plan and execute video shoots
at sites, customer locations, events and market activities.

·       Handle video editing, video
mixing, transitions, sound, graphics and final output independently. 

·       Create engaging short-form content
such as Reels, promotional videos, product videos, testimonials and activity
highlights. 

·       Explore and implement AI-based
video creation, editing and creative-content tools to improve speed, quality
and innovation

3.     Offline Branding & Site
Execution

·       Plan and execute offline
branding activities including hoardings, auto hoods, pole boards, wall
paintings, site branding, vehicle branding, banners and other visibility
assets.

·        Coordinate complete site execution from
artwork approval and vendor confirmation to production, installation and final
quality check.

·        Ensure branding activities are executed on
time and as per approved specifications

4.     Agency & Vendor
Coordination

·       Coordinate with branding
agencies, printers, fabricators, media vendors, digital agencies and other
service/material providers.

·       Obtain and compare market rates
to ensure competitive pricing and value for money.

·       Negotiate where required and
maintain professional vendor relationships.

·       Track commitments, delivery
timelines, quality and pending work to ensure timely closure.

5.     Marketing Campaigns &
Strategy

·       Support development and
execution of market campaigns, brand activation plans and promotional
strategies.

·        Convert marketing objectives into practical
activity plans with clear timelines and execution ownership.

·       Monitor campaign execution and
suggest improvements based on market response and business requirements.

6.     Social Media & Digital
Marketing

·       Manage company/group brand
social media pages and ensure regular posting as per the approved content
calendar.

·       Plan, create and coordinate content for
platforms such as Instagram, Facebook, LinkedIn, YouTube and other relevant
channels.

·       Handle Meta Ads campaigns, including campaign
setup, audience targeting, creative coordination, monitoring and basic
performance tracking.

·       Explore suitable paid promotion opportunities
and recommend relevant platforms/activities for brand visibility and lead
generation.

7.     Brand Activity Calendar

·       Prepare and maintain a
monthly/quarterly brand activity calendar covering digital, offline, events,
campaigns, content and market activation.

·    Ensure all planned activities
are initiated, followed up and completed within the committed timeline. • Keep
the concerned group team informed about upcoming activities, requirements and
execution status. 8. Event Management & Promotional Material

·       Plan and coordinate marketing
events, contractor meets, applicator meets, customer activities and other brand
events.

·       Arrange approved promotional materials, gifts,
branding assets and event requirements.

·       Coordinate with internal teams
and vendors to ensure smooth event execution from preparation through closure.

8.      Internal Coordination

·       Maintain close coordination
with the group marketing, sales, business and other relevant teams.

·       Collect requirements, take
approvals, communicate execution status and close activities systematically.

·       Support sales teams with timely
marketing and branding requirements.

9.     Cost Optimization & Budget
Discipline

·       Ensure all activities remain
within approved budgets and target-based cost parameters.

·       Explore the best available
market rates for offline and online branding materials and services.

·       Compare quotations and identify
cost-effective options without compromising required quality.

• Expert-level graphic design and
  strong creative thinking.
  
•  Practical video shooting and
  professional video editing/mixing capability.
  
• Ability to use AI-based
  creative and video-generation tools.
  
• Strong understanding of social
  media platforms and Meta advertising.
  
• Good understanding of offline
  branding, printing, fabrication and installation processes.
  
• Strong vendor/agency
  coordination and negotiation skills.
  
• Good planning, follow-up,
  execution and time-management skills.
  
• Proactive approach with
  ownership for timely completion of activities.
  
• Strong communication and
  coordination skills.
  
• Commercial awareness with focus
  on cost optimization and budget discipline.
  
• Ability to work independently
  as well as closely with a cross-functional team
  

Preferred
Tool/Knowledge:

• Adobe Photoshop / Illustrator /
  CorelDRAW or equivalent design tools
  
• Premiere Pro / After Effects /
  CapCut or equivalent video tools
  
• Canva and AI-based
  creative/video platforms
  
• Meta Business Suite / Ads
  Manager
  
• Basic analytics and reporting
  tool
  

Requirements

Experience: 5 – 7 years of experience in Marketing or similar role

Preferred Candidate Location: Local
candidates within 30 kms from job location is preferred

Benefits: Insurance, Mobile phone reimbursement