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Marketing Executive

Job Description - Marketing Executive

Description

KEY ACCOUNTABILITIES:

 

Accountabilities Scope of work BTL Marketing 

 Handling the core marketing BTL activity of assigned Area.

 New Product Launch

 Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc 

 Adherence to the guidelines given by unit Marketing Manager

 Sales Team Support

  Effectively utilize the marketing elements allotted for the assigned territory

  Help the sales team with the on ground marketing elements execution. 

  Tracking Brand Performance and Distribution of Brand Portfolio in the assigned territory 

Market Mapping & Data Management

  Keep an eye on Competitor new launch and Scheme driven by them in the territory like LRB, CSD. 

  Data update and analysis for the unit.

 

SKILLS REQUIRED:

 

Functional Skills 

 Proven experience as a Marketing Executive or relevant role 

 Ability to understand opportunities in the market and act quickly on them. 

 Ability to quickly grasp and adapt to the business 

Functional Expert Behavioral Skills

 Good Interpersonal Skills 

 Good Communication Skills 

 Self-motivated with a results-driven approach 

 High level of confidence and strong focus on delivering results with high drive and energy



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