Marketing Manager

Role Overview 

Allen Online is seeking a Marketing Manager who will play a pivotal role in expanding our student base. In this IC role, the individual will need to develop  persuasive value propositions, build cohesive GTM plans to drive growth, and work cross-functionally to ensure success in our marketing efforts. 

Job Responsibilities: 

 Go-to-Market Plans

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  Develop and implement 360° marketing plans to generate traffic and quality leads for a category — leveraging CRM, SEO, Social & Communities, Influencers, Performance, Radio, OOH, Print, Flyers, etc.

  
  


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  Work cross-functionally across Sales, Product, Academics and internal Marketing teams to align GTM strategies with business objectives and consumer needs.

  
  

Value Proposition Development

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  Create and articulate clear, compelling value propositions for our brand, courses and offerings.

  
  


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  Work closely with Product, Sales, and Academic teams to understand course features and benefits, and translate them into customer-centric messaging.

  
  

Cross-Functional Collaboration

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  Drive communication & alignment with relevant stakeholders on marketing plans & timelines.

  
  

Campaign Management and Performance Tracking

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  Monitor business trends and adapt campaigns based on spikes & dips in sales.

  
  


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  Size and scope activations by estimating potential reach, engagement, and conversion at each stage of the funnel — ensuring focus on high-quality lead generation.

  
  


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  Track and analyze campaign metrics, providing actionable insights and recommendations.

  
  

Market Understanding

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  Develop a strong understanding of  student needs, preferences, and behaviors.

  
  


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  Use data-driven insights to inform strategy and enhance marketing effectiveness.

  
  


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  Stay abreast of competitions’ offerings and marketing tactics.

  
  

What we are looking for: 

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  MBA with 6-8 years of experience in Marketing on consumer brands.

  
  


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  Hands on experience building activations across digital and offline channels.

  
  


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  Deep understanding of marketing fundamentals and ability to apply them creatively to solve business problems

  
  


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  Proven track record of building GTM plans & scaling customer bases from 1 to 10  through multi-channel marketing campaigns.

  
  


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  Strong problem-solving abilities and a results-oriented mindset.

  
  


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  Exceptional analytical skills - using insights to shape marketing strategies.

  
  


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  Ability to multitask effectively while being highly organised in a fast-paced environment.

  
  


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  Excellent communication & interpersonal skills, with the ability to collaborate across teams.

  
  


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  Ability to deal with ambiguity without losing attention to detail.

  
  


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  Comfortable speaking in English and Hindi.