Marketing Manager

About This Role

We are looking for a results -driven Marketing Manager – Lead
Gen & Growth to drive pipeline generation, account -based marketing (ABM),
and growth initiatives for our cloud and managed services business.

This role will work closely with Sales, Pre -Sales, and
leadership teams to execute revenue -focused marketing programs that improve
pipeline contribution, lead quality, and market visibility across target
enterprise accounts.

The ideal candidate should have strong experience in B2B
demand generation, enterprise technology marketing, performance marketing, and
marketing operations within cloud, SaaS, or managed services environments.

Responsibilities

• Drive
  qualified pipeline generation through integrated B2B marketing campaigns
  
• Execute
  demand generation programs across digital and offline channels
  
• Build
  and optimize lead nurturing and lifecycle marketing programs to improve
  funnel conversions
  
• Manage
  marketing -sourced pipeline targets, campaign ROI, and conversion metrics
  
• Support
  revenue growth through measurable marketing initiatives aligned with
  business goals
  
• Identify
  and target accounts through ABM strategies and market research
  
• Collaborate
  with Sales and Pre -Sales teams to align campaigns with target accounts and
  business priorities
  
• Analyze
  market trends, competitor positioning, and customer insights to improve
  campaign effectiveness
  
• Ensure
  alignment between marketing campaigns, sales priorities, and pipeline
  goals
  
• Support
  go -to -market (GTM) initiatives for cloud, managed services, and enterprise
  solutions
  
• Liaise
  with Google and strategic technology partners on joint GTM initiatives,
  campaigns, co -marketing opportunities, and market development programs
  
• Manage
  and optimize multi -channel marketing campaigns including: Google Ads /
  Adwords, LinkedIn campaigns, SEO, AEO (Answer Engine Optimization), GEO
  (Generative Engine Optimization), Email marketing, Webinars and partner
  campaigns
  
• Improve
  digital visibility, lead acquisition, and campaign performance
  
• Manage
  CRM and marketing automation platforms such as HubSpot and Salesforce
  
• Track
  and analyze campaign performance
  

Requirements

Requirements

• 7+
  years of experience in B2B marketing, preferably in Cloud, SaaS, Managed
  Services (MSP), or enterprise technology environments
  
• Strong
  expertise in pipeline generation and demand generation marketing
  
• Hands -on
  experience with Account -Based Marketing (ABM) for enterprise accounts
  
• Experience
  collaborating with Sales and Pre -Sales teams in revenue -focused
  environments
  
• Familiarity
  with cloud ecosystems including AWS, Azure, and GCP
  
• Experience
  managing performance marketing initiatives including Google Ads, SEO, AEO,
  and GEO
  
• Experience
  with CRM and marketing automation platforms such as HubSpot and Salesforce
  
• Strong
  analytical and data -driven mindset with focus on measurable business
  outcomes
  
• Ability
  to manage multiple campaigns in a fast -paced environment
  
• Experience
  working with Google Cloud ecosystem or partner programs
  
• Familiarity
  with GTM partnerships and co -marketing initiatives
  
• Exposure
  to AI -enabled marketing tools and automation platforms
  
• Bachelor’s
  or Master’s degree in Marketing, Business, Communications, or related
  field