Marketing Manager

About the Role:

We are looking for a hands-on marketer who can understand the kirana customer, develop creative campaign ideas, test them in the field, and execute winning concepts.

Key Responsibilities:

• Research kirana retailers, customer behaviour, competitors and market trends.
  
• Develop campaigns to drive app installs, first orders and repeat usage.
  
• Test ideas through small field experiments and measure results.
  
• Create banners, videos, WhatsApp and social media content using Canva & AI tools.
  
• Develop engaging content in Telugu, Hindi/Hinglish and English.
  
• Track campaign performance and optimise based on insights.
  
• Maintain creative assets, templates and campaign learnings.
  

Requirements:

• 2–4 years of experience in marketing, growth, content or social media.
  
• Experience owning campaigns/projects end-to-end.
  
• Strong creative, research and analytical skills.
  
• Good understanding of marketing metrics and campaign performance.
  
• Strong Canva and AI tool skills.
  
• Comfortable with field visits and customer interactions.
  
• Fluent in Telugu & Hindi/English; good English communication.
  
• Portfolio of real work is essential.
  

Good to Have:

• FMCG, retail, kirana, B2B, ONDC or app marketing experience.
  
• Video editing/Reels/YouTube Shorts.
  
• Meta/Google/YouTube paid campaign experience.
  
• Vernacular copywriting.