Marketing Manager

• Define and execute the marketing and communication activities according to our marketing plan
  
• Coordinate all marketing activities to generate qualified leads for our programs
  
• Collaborate with other teams (Sales, Academics) to promote our course offerings
  
• Inform clients and prospects of products and services through creative digital marketing strategies
  
• Track performance of all marketing campaigns and provide monthly ROI reports
  
• Manage ad spend across Google Ads, Meta, and other digital channels (₹2,00,000–4,00,000/month budget)
  
• Optimize conversion funnel from leads to office visits to enrollments
  
• Mentor and manage social media and content team members
  

Requirements

• Bachelor's degree or equivalent professional experience
  
• 3+ years' experience in marketing, preferably in lead generation or performance marketing
  
• Proven track record generating leads for B2C or educational programs
  
• Proficiency in digital marketing platforms (Google Ads, Meta Ads, Google Analytics)
  
• Ability to multi-task and manage multiple campaigns simultaneously
  
• Strong verbal, written, and organizational skills
  
• Data-driven mindset with ability to track, analyze, and report on KPIs
  

Preferred Qualifiations

• Experience in edtech, online learning, or student recruitment
  
• Familiarity with CRM systems
  
• Experience with content creation and copywriting
  
• Knowledge of SEO and email marketing