Marketing Manager

1. Marketing Strategy & Planning

• Develop and execute comprehensive marketing strategies aligned with business objectives.
  
• Plan monthly and quarterly marketing campaigns and initiatives.
  
• Identify new marketing channels and opportunities for business growth.
  
• Prepare and manage marketing budgets and track ROI.
  

2. Digital Marketing & Paid Advertising

• Plan, execute, and optimize Google Ads and Meta Ads (Facebook & Instagram) campaigns.
  
• Manage campaign objectives, audience targeting, keyword research, ad creatives, budgets, bidding, and optimization.
  
• Monitor CPL, CTR, CPC, conversions, ROAS, and overall campaign performance.
  
• Develop lead-generation campaigns focused on acquiring qualified business leads.
  
• Conduct A/B testing of ad creatives, copy, audiences, and landing pages.
  
• Track and analyze campaign performance and make data-driven improvements.
  
• Manage remarketing and retargeting campaigns.
  
• Coordinate with designers and content teams to develop high-performing ad creatives.
  

3. SEO & Website Marketing

• Develop and implement basic SEO strategies to improve organic visibility.
  
• Coordinate website content, landing pages, and marketing updates.
  
• Monitor website traffic, leads, and conversion performance.
  
• Work with SEO agencies or external specialists when required.
  

4. Social Media & Content

• Develop and execute the company's social media strategy.
  
• Manage platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
  
• Prepare and maintain a monthly content calendar.
  
• Coordinate with designers, photographers, demographers, and content creators.
  
• Ensure consistent and professional brand communication across platforms.
  
• Track engagement, reach, followers, leads, and other relevant metrics.
  

5. Branding & Brand Management

• Develop campaigns to strengthen the company's brand positioning and visibility.
  
• Maintain consistency in brand identity, communication, and visual presentation.
  
• Manage marketing collateral, including brochures, catalogues, presentations, company profiles, advertisements, and promotional materials.
  
• Ensure all communication reflects the company's premium and professional image.
  

6. Lead Generation & Business Support

• Develop marketing campaigns focused on generating qualified leads.
  
• Work closely with the sales and business development teams to support lead conversion.
  
• Track marketing-generated leads and their conversion.
  
• Identify new customer segments and potential markets.
  
• Develop strategies for customer acquisition and retention.
  

7. Campaign Management

• Plan, execute, and monitor marketing campaigns from concept to completion.
  
• Manage campaign timelines, budgets, deliverables, and performance.
  
• Coordinate with internal teams, agencies, vendors, and external partners.
  
• Prepare campaign reports and recommend improvements.
  

8. Market Research & Competitor Analysis

• Conduct market research to understand customer preferences, trends, and competitor activities.
  
• Monitor competitor marketing campaigns, positioning, and digital presence.
  
• Identify emerging trends and new business opportunities.
  
• Provide market insights and recommendations to management.
  

9. Events, Exhibitions & Promotions

• Plan and coordinate exhibitions, trade shows, corporate events, product launches, and promotional activities.
  
• Manage event branding, marketing materials, vendors, and promotional campaigns.
  
• Explore relevant events and networking opportunities to increase brand visibility.
  

10. Agency & Vendor Management

• Coordinate with digital marketing agencies, PR agencies, designers, photographers, influencers, and other vendors.
  
• Brief agencies and vendors on campaign requirements.
  
• Monitor deliverables, timelines, budgets, and performance.
  
• Ensure external partners deliver according to agreed objectives.
  

11. Analytics & Reporting

• Track and analyse marketing KPIs and campaign performance.
  
• Prepare regular marketing reports for management.
  
• Monitor leads, conversions, website traffic, engagement, CPL, CTR, CPC, ROAS, and other relevant metrics.
  
• Provide actionable insights to improve marketing performance.
  

Requirements

Benefits