Marketing Manager Strategy & Demand Generation

Company : Ankercloud Technologies Pvt Ltd

Job Type : Full Time

Bengaluru, India

Number of Applicants

:

000+

Apply Now

Let AI Supercharge Your Job Hunt!

JobCopilot scans 500,000+ company career sites daily to find jobs for you

Never miss an opportunity Save hours by auto-filling applications forms Land more interviews with tailored applications

Activate JobCopilot

Job Description - Marketing Manager Strategy & Demand Generation

Ankercloud Technologies | ankercloud.com

Marketing Manager – Strategy & Demand

Generation

Bengaluru, India | Full -Time

About Ankercloud:

Ankercloud Technologies is a Premier Cloud Technology Services Provider delivering Engineering

Intelligence across AI, Data, Cloud, and Applications. Trusted by 150+ customers across India,

APAC, and Europe, we partner with AWS, Google Cloud, and Microsoft Azure to help organizations

migrate, modernize, and scale. Our fastest -growing practices today are Agentic AI, GenAI, and

Cloud Security - and we're building the team to match that ambition.

Role Overview:

We are looking for a Marketing Manager who can own both the strategic narrative and the demand

engine. This is a dual -mandate role: you will shape how Ankercloud is positioned across our AI,

Data, and Cloud practices - while simultaneously running the programs that fill the top of the

funnel.

Key Responsibilities

Marketing Strategy

• Define and execute Ankercloud's go -to -market positioning across our core practices: Agentic

AI, GenAI, Cloud Migration, Cloud Security, Data Analytics, SaaS Transformation, and

Managed Services

• Build the annual marketing plan aligned to revenue targets - including budget allocation,

channel mix, and campaign calendar

• Develop thought leadership content in partnership with technical leaders (whitepapers,

solution briefs, case studies, blogs) aligned to Ankercloud's published resources and

solutions

• Own brand messaging for EU, APAC, US; ensure consistency across all customer -facing

materials and the website

• Drive partner co -marketing programs across AWS, Google Cloud - leveraging MDF, joint

campaigns, and partner summits

Demand Generation

• Design and run multi -channel demand generation programs: paid digital, email, content

syndication, events, and webinars

• Own the full -funnel pipeline metrics: MQL targets, SQL conversion rates, CAC, and

contribution to ARR

• Build and optimize marketing automation workflows (HubSpot / Marketo) for lead nurturing

and scoring

• Run ABM (Account -Based Marketing) programs targeting enterprise and mid -market

accounts across verticals including Manufacturing, Healthcare, Financial Services, Mobility,

and ISV/Technology

• Work closely with the Pre -Sales team to create vertical -specific battle cards, one -pagers,

and campaign assets for each practice area

• Manage digital presence: SEO/SEM, LinkedIn advertising, retargeting, and ankercloud.com

content strategy

Partnerships & Events

• Co -ordinate with AWS, GCP partner teams for MDF utilisation, joint campaigns, and partner

events

• Own Ankercloud's events strategy - from industry conferences to proprietary roundtables —

and measure ROI per event

• Manage Round Table, and e -book/whitepaper campaigns through the resources hub

Analytics & Reporting

• Track, analyse, and report on marketing performance against OKRs on a fortnightly and

quarterly cadence

• Own the marketing dashboard in CRM and marketing automation platforms

• Provide actionable insights to leadership on channel performance, pipeline contribution, and

where to invest next

What We're Looking For

Experience & Skills

• 6–9 years of B2B marketing experience, with at least 3 years in a Cloud, SaaS, or

technology services company

• Proven track record of owning demand generation programmes that materially contributed to

pipeline and revenue

• Strong understanding of the hyperscaler ecosystem (AWS, GCP); multi -cloud partner

marketing experience is a significant plus

• Hands -on proficiency with marketing automation (HubSpot preferred), CRM tools, and paid

digital platforms (Google Ads, LinkedIn)

• Experience running ABM campaigns in close alignment with enterprise sales teams

• Data -driven mindset: comfortable with funnel analytics, attribution models, and performance

dashboards

• Excellent written and verbal communication; able to distil complex technical concepts

(Agentic AI, cloud security, MLOps) into compelling narratives

Nice to Have

• Experience marketing Agentic AI, GenAI, or ML solutions to enterprise buyers

• Familiarity with APAC or European market dynamics — India, Southeast Asia, DACH

• Prior experience at an AWS, GCP, or Azure partner organization

• Exposure to analyst relations (Gartner, Forrester) or technology PR

Email address

Why are you reporting this job?

I think it’s a discriminatory or offensive

I think it’s fraudulent or a scam

I think it’s trying to sell something unrelated to the job / it’s asking for money

I think it contains incorrect or broken information

Other

All Job Ads are subject to GrabJobs’s Terms of Service. We allow users to flag postings that may be in violation of those terms. Job Ads may also be flagged by GrabJobs moderation team. However, no moderation system is perfect, and flagging a posting does not ensure that it will be removed.