Media Planner

Overview of job   

We are looking for a digital media professional, handling cutting-edge, exciting brands across sectors/categories. You will be managing the client/publisher relationship and help drive digital Non Biddable media planning for branding campaigns. You would be required to deliver integrated digital solutions to fulfil the client’s business objectives. You will also be included in Pitches from time to time. 

Responsibilities of the role:   

• Manage day-to-day media buying needs, including negotiating with Publishers to deliver an optimized media plan according to the client objectives.   
  
• Develop and build client knowledge to prepare integrated digital media plans to achieve Client Goals  
  
• Develop relationships with media vendors, understand the unique services/offerings of each, evaluate proposals, and negotiate contracts.   
  
• Educate internal teams (creative, account, production and media) on digital media advertising strategies, tactics, trends and best practices   
  
• Synthesize digital media research, reports and trends to inform and create compelling media POVs and recommendations based on target audiences and client goals    
  
• Maintain MIS for billing, estimates, ROs, etc.  
  
• Proactively identify new opportunities and pitch innovative ideas  
  
• Help on new business pitches  
  
• Monitor campaign performance, optimize plan to achieve objectives, report and analyze results as per the campaign objectives to maximize the ROI from campaigns.   
  

Requirements

Requirement

• A graduate with a knack for dynamic digital media planning 
  
• Understanding of different Non Biddable platforms and has worked previously in closing plans/deals/ integrations pertaining to the Non Biddable front
  
• Understand the Non Biddable domain and can plan, strategise and execute campaigns for the same
  
• Strong business and analytical skills with an ability to understand paid media concepts quickly  
  
• Strong written and verbal communication, organization, negotiation and troubleshooting skills