Meta Ads Expert

Job Title: PPC Executive/Sr. Executive / Meta Ads Expert

Location: Jabalpur (On-Site)

Employment type: Full-time

Office Timing – 10:30 am to 07:30pm

Working Days – Monday To Friday

About the Role

We are looking for a performance-driven Meta Ads Team Lead with at least 2 years of hands-on experience in paid social advertising. The ideal candidate should have strong expertise in Meta Ads (Facebook & Instagram), with the ability to strategize, execute, and optimize high-performing campaigns that deliver measurable business results. The role also involves leading a small team, ensuring campaign quality, and driving continuous performance improvement.

Key Responsibilities

• Plan, execute, and optimize Meta Ads campaigns across Facebook and Instagram for lead generation, conversions, brand awareness, and remarketing.


• Lead, mentor, and manage a team of Meta Ads executives, ensuring campaign quality and timely execution.


• Conduct audience research, customer segmentation, and creative testing to maximize campaign performance.


• Develop and optimize campaign structures, bidding strategies, placements, and budgets to achieve target KPIs.


• Set up and monitor Meta Pixel, Conversions API (CAPI), and event tracking to ensure accurate performance measurement.


• Analyze campaign performance and provide actionable insights to improve ROAS, CPL, CPA, CTR, and conversion rates.


• Prepare detailed performance reports and present recommendations to internal stakeholders and clients.


• Collaborate with creative, content, and design teams to develop high-performing ad creatives and landing page strategies.


• Stay updated with Meta Ads platform changes, policies, AI features, and industry best practices.

Skills Required

• Bachelor's degree in Marketing, Advertising, Business, or a related field (or equivalent experience).


• Minimum 3 years of proven experience managing Meta Ads campaigns.


• Strong expertise in Facebook Ads Manager and Instagram advertising.


• Hands-on experience with campaign objectives including Lead Generation, Sales, Traffic, Engagement, App Promotion, and Brand Awareness.


• Strong understanding of Meta Pixel, Conversions API (CAPI), Event Manager, and custom conversions.


• Experience with audience creation, Custom Audiences, Lookalike Audiences, and retargeting strategies.


• Proficiency in GA4, Meta Events Manager, Looker Studio, and basic Google Tag Manager.


• Strong analytical skills with the ability to interpret campaign data and make optimization decisions.


• Excellent knowledge of A/B testing, campaign scaling, budget optimization, and creative performance analysis.


• Strong leadership, communication, and project management skills.


• Ability to manage multiple client accounts in a fast-paced, performance-driven environment.


• Meta Certified Digital Marketing Associate or Meta Media Buying Professional certification is preferred.

Experience

• 3+ years of hands-on experience in Meta Ads campaign management.


• Prior team handling experience is preferred.