MGR-Spares Sales North LATAM (EBU)

Job Title: Manager – Spares Sales
Function: Spares

Level: EX

Location: Mexico
Travel Requirement: Extensive travel across assigned North LATAM markets based on business needs and prevailing travel regulations
Region Responsibility: North LATAM – Mexico & Central America

Job Purpose

To drive spare parts and Bajaj Genuine Oil sales across the assigned markets by strengthening channel coverage, improving spare parts availability, and ensuring efficient systems and processes across the distribution network. The role focuses on enhancing channel profitability, customer satisfaction, and operational efficiency while supporting overall business growth.

Key Stakeholder Interactions

Internal Stakeholders

Direct:

• Export BU – Marketing, Business Planning & NMD


• Export BU – Product Support Group & Service Support and Logistics


• Export BU – Sales (LATAM)

External Stakeholders

Direct:

• Distributors


• Dealerships

Indirect:

• Customers

Educational Qualifications

Essential

• Bachelor’s Degree in Mechanical Engineering / Automobile Engineering

Experience

• Total Experience: 5 – 10 years


• Industry Preference: Automobile / Auto Components

Other Requirements

• Age: 23 – 35 years


• Travel: Approximately 30-40%

Key Competencies

Technical / Functional

• Commercial acumen


• Product knowledge


• Market intelligence and analysis


• Analytical Skill - Advance excel dashboards, forecasting, SAP Basic


• Channel management | Team management


• ATL/BTL Activities for spare parts marketing & Influencer management


• Brand building for spare parts & Oil Business.


• Digital adoption mindset

Behavioural

Aligned with ACT Leadership Framework (EX):

• Continuously raise the bar


• Deliver results with speed


• Meet and exceed customer expectations

Key Responsibilities

1. Market Coverage & Channel Profitability

• Achieve sales targets for spare parts and Bajaj Genuine Oil.


• Develop and implement market-driven strategies to ensure complete geographic and product coverage.


• Ensure availability of spare parts across retailers and mechanic networks.


• Drive marketing initiatives to increase awareness, loyalty, and channel engagement.


• Maintain optimal inventory levels across the distribution network.


• Ensure quick availability of Vehicle Off-Road (VOR) spares.


• Coordinate closely with sales and service teams to support vehicle seeding in new markets and product launches.


• Focus on parts and Oil penetration with maintaining the competitiveness 

2. Customer Satisfaction

• Ensure high levels of customer satisfaction by maintaining consistent spare parts availability across both captive and aftermarket channels.

3. Systems & Process Excellence

• Implement standardized channel processes for efficient spare parts flow from the organization to end users.


• Develop KRAs, performance trackers, and review mechanisms for channel partners.


• Use appropriate marketing tools and programs to drive channel performance.


• Implement digital initiatives to improve productivity and data capture.


• Identify capability gaps and conduct training programs for channel staff.


• Establish and implement Standard Operating Procedures (SOPs) for channel processes.

4. People Management

• Align field teams with clear objectives and performance frameworks.


• Strengthen channel capabilities through training, motivation, and team development initiatives.

Note: The responsibilities listed above are indicative and may evolve in line with business priorities.