Paid Media Executive

About the Role:-

We are seeking a results-driven Paid Media Executive to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will have hands-on experience managing budgets, tracking performance, and delivering measurable ROI.

Key Responsibilities:

• Plan, execute, and optimize paid media campaigns across Meta (Facebook & Instagram) and Google Ads.


• Ability to develop and execute brand awareness and engagement campaigns.


• Develop media plans and strategies aligned with client/business objectives.


• Manage lead generation campaigns to drive quality leads and achieve target CPL.


• Monitor campaign performance, analyze data, and provide actionable insights.


• Conduct audience research, keyword analysis, and competitor benchmarking.


• Prepare regular performance reports and present campaign results to stakeholders.


• Collaborate with creative, content, and client servicing teams to ensure campaign success.


• Track budgets, bids, and media spends to maximize

Requirements

• 2–3 years of experience in Performance Marketing, Digital Marketing, or Paid Media.


• Hands-on experience managing Meta (Facebook & Instagram) Ads and Google Ads campaigns.


• Proven ability to execute and optimize lead generation campaigns.


• Strong understanding of campaign setup, audience targeting, bidding strategies, and conversion tracking.


• Experience with Google Analytics (GA4), Google Tag Manager, and reporting tools.


• Proficiency in Microsoft Excel or Google Sheets for campaign analysis and reporting.


• Strong analytical and problem-solving skills with a data-driven approach.


• Excellent communication and stakeholder management skills.


• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.

Preferred Location : Mumbai

How to Apply:

Send your resume and cover letter to [email protected]

Ready to make your mark? Apply now and let's innovate together!