Performance Marketing Executive

Role Overview 

We are looking for a results-driven Performance Marketing Executive to join our growth team. You’ll be responsible for managing and optimizing paid campaigns across digital channels, with a focus on driving efficient acquisition and measurable business outcomes. Ideal candidates will have hands-on experience running ads across Meta, Google, and other platforms, and a solid understanding of performance metrics.

Job Responsibilities: 

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   Plan, execute, and optimize paid media campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and YouTube

  
  


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  Monitor and analyze campaign performance and drive data-led decisions

  
  


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  Build and test ad creatives, audience segments, and targeting strategies in collaboration with content and design teams

  
  


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  Own daily budget pacing, bid strategies, and funnel optimization

  
  


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  Report on performance with actionable insights and campaign learnings

  
  


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  Stay updated on platform changes, tools, and best practices

  
  


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  Collaborate with category, product, design, analytics teams to align on overall growth strategy
  
  

  
  

What we are looking for: 

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  1–3 years of hands-on experience in performance marketing (preferably in an agency)

  
  


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  Strong understanding of Google Ads (Search, Display, YouTube) and Meta Ads Manager

  
  


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  Experience with A/B testing, conversion tracking, and analytics tools (e.g., GA4, Google Tag Manager, etc.)

  
  


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  Comfortable managing monthly ad budgets and performance targets

  
  


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  Analytical mindset with strong Excel/Google Sheets skills

  
  


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  Attention to detail and ability to thrive in a fast-paced, outcome-driven setup

  
  


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  Bonus: Experience with edtech, lead-gen funnels.

  
  

Why Join us: 

Join us in shaping the future of learning. Be part of a team that's driven by innovation, focused on outcomes, and passionate about empowering students across the country. At ALLEN Digital, your work will make a measurable impact on millions of lives.