Performance Marketing Manager

Company: Leading Indian OTT Player
Location: Noida, Uttar Pradesh
Employment Type: Full-Time
Reports To: Director – Growth

Position Summary

Our Client is looking for a Performance Marketing Manager to own day-to-day paid acquisition across Meta, Google, and programmatic channels.

The role will focus on acquiring high-quality paying subscribers who engage and return, rather than optimizing for installs alone. You will manage campaign execution, optimization, testing, analytics, and reporting with a strong focus on AI-enabled performance marketing.

Key Responsibilities

1. Paid Channel Management

• Own campaign setup, execution, optimization, targeting, bidding, and budget pacing across Meta, Google, and programmatic platforms.


• Monitor campaigns daily and proactively address underperformance or inefficient spend.


• Optimize toward CAC, ROAS, conversion, and subscriber quality, not just CPI or installs.


• Ensure accurate tracking, attribution, campaign setup, and budget utilization.


• Execute campaigns within established brand and creative guidelines.

2. Creative Testing & Experimentation

• Plan and execute structured A/B tests across creatives, copy, audiences, and formats.


• Identify winning creatives and audiences and scale them efficiently.


• Work with Creative and Growth teams to provide actionable performance insights.


• Use AI tools and platform-native automation to increase testing speed and creative variations.


• Maintain clear hypotheses and measurable outcomes for every test.

3. Performance Analysis & Reporting

• Analyze campaign performance and translate data into clear optimization actions.


• Track downstream metrics including paid conversion, engagement, and return-to-watch where available.


• Provide regular performance reports to the Director – Growth.


• Maintain accurate campaign documentation and performance history.


• Use AI tools for first-level analysis and reporting while applying independent judgment to optimization decisions.

4. Cross-Functional Collaboration

• Coordinate with Content around launches, promotions, and regional campaigns.


• Work with Creative teams to improve ad performance based on campaign insights.


• Partner with Brand to ensure paid creative follows brand guidelines.


• Immediately identify and escalate tracking, attribution, or platform-policy issues.

5. Platform & Market Expertise

• Stay updated on changes across Google, Meta, programmatic platforms, bidding algorithms, and ad formats.


• Identify new opportunities across channels and propose structured tests.


• Continuously improve AI-assisted workflows for campaign management, testing, and analysis.

Key Performance Indicators

• CAC and LTV


• ROAS


• Paying subscriber conversion and quality


• Return-to-watch and engagement of acquired users


• Creative and audience testing velocity


• Campaign tracking and execution accuracy


• Reporting and optimization turnaround time

Candidate Profile

We are looking for a performance marketer who:

• Takes ownership of campaigns from setup through optimization.


• Is focused on quality acquisition rather than vanity installs.


• Makes decisions based on data and structured experimentation.


• Is comfortable managing campaigns independently with limited supervision.


• Uses AI and automation to improve speed and performance without compromising analytical rigor.


• Understands fast-changing digital advertising platforms and consumer acquisition funnels.

Requirements

• 4+ years of experience in Performance Marketing / Paid Acquisition.


• Experience managing campaigns hands-on across Google Ads and Meta Ads.


• Programmatic advertising experience is a plus.


• Experience in OTT, entertainment, consumer subscription, media, or high-volume consumer businesses preferred.


• Strong knowledge of campaign optimization, audience targeting, bidding, and creative testing.


• Experience with GA4, AppsFlyer, or equivalent attribution/analytics platforms.


• Strong analytical and reporting skills.


• Practical experience running structured A/B tests.


• Experience using AI tools or agents for creative variations, copy generation, campaign analysis, or workflow automation.


• Understanding of subscription/recurring revenue funnels is preferred.


• Experience with regional or vernacular audience targeting is a plus.


• Familiarity with ASCI advertising guidelines is an advantage.


• Regional language knowledge is a plus.