PPC Manager

• Develop and execute PPC strategies aligned with business goals.
  
• Plan, create, and manage paid campaigns on platforms such as Google Ads,
  Microsoft Advertising, Meta Ads, LinkedIn, and TikTok.
  
• Conduct keyword research, audience targeting, and competitor analysis.
  
• Write compelling ad copy and coordinate with designers for creative assets.
  
• Set up conversion tracking, pixels, and event tracking.
  
• Monitor daily campaign performance and optimize bids, budgets, and targeting.
  
• Perform A/B testing on ads, landing pages, and audience segments.
  
• Analyze performance metrics such as CTR, CPC, CPA, conversion rate, and ROAS.
  
• Prepare weekly and monthly performance reports with insights and
  recommendations.
  
• Manage advertising budgets efficiently to maximize ROI.
  
• Stay updated with platform algorithm changes and paid media trends.
  
• Collaborate with SEO, content, and social media teams for integrated campaigns.
  
• Handling all key client accounts and communication.
  
• Must have the hands -on experience in Ad copies, creative videos and Ad.
  
• Efficiency and authorise to manage team and handling team.
  

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
  
• Proven experience managing PPC campaigns.
  
• Strong knowledge of keyword research and bid management.
  
• Experience with analytics tools such as Google Analytics and conversion tracking
  tools.
  
• Analytical mindset with strong data interpretation skills.
  
• Excellent ad copywriting and communication skills.
  
• Strong attention to detail and time management abilities.
  
• Knowledge of analytics tools (native platform insights, Google Analytics, etc.)