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PPC Manager

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Job Description - PPC Manager


  • Develop and execute PPC strategies aligned with business goals.
  • Plan, create, and manage paid campaigns on platforms such as Google Ads,
    Microsoft Advertising, Meta Ads, LinkedIn, and TikTok.

  • Conduct keyword research, audience targeting, and competitor analysis.
  • Write compelling ad copy and coordinate with designers for creative assets.
  • Set up conversion tracking, pixels, and event tracking.
  • Monitor daily campaign performance and optimize bids, budgets, and targeting.
  • Perform A/B testing on ads, landing pages, and audience segments.
  • Analyze performance metrics such as CTR, CPC, CPA, conversion rate, and ROAS.
  • Prepare weekly and monthly performance reports with insights and
    recommendations.

  • Manage advertising budgets efficiently to maximize ROI.
  • Stay updated with platform algorithm changes and paid media trends.
  • Collaborate with SEO, content, and social media teams for integrated campaigns.
  • Handling all key client accounts and communication.
  • Must have the hands -on experience in Ad copies, creative videos and Ad.
  • Efficiency and authorise to manage team and handling team.


Requirements


  • Bachelor’s degree in Marketing, Business, or related field.
  • Proven experience managing PPC campaigns.
  • Strong knowledge of keyword research and bid management.
  • Experience with analytics tools such as Google Analytics and conversion tracking
    tools.

  • Analytical mindset with strong data interpretation skills.
  • Excellent ad copywriting and communication skills.
  • Strong attention to detail and time management abilities.
  • Knowledge of analytics tools (native platform insights, Google Analytics, etc.)


Original job PPC Manager posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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About the Company

Adaired Digital Media

Adaired Digital Media is your all-in-one digital marketing agency. Transform your business into a brand with - SEO, PPC, social media, web design services, etc.

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