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PPC/AdWords Manager

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Job Description - PPC/AdWords Manager

PPC/Adwords Manager

Location: Jaipur
Experience: 5+ Years
Number of Positions: 1

Job Description:
We are seeking an experienced PPC/Adwords Manager to join our marketing team. The ideal candidate will be responsible for managing and optimizing our pay -per -click advertising campaigns to maximize ROI. This role requires a strategic thinker with strong analytical skills and a deep understanding of PPC platforms.

Responsibilities:

  • Plan, execute, and optimize PPC campaigns across various platforms (Google AdWords, Bing, etc.).
  • Monitor and analyze campaign performance to ensure objectives are met.
  • Conduct keyword research and develop ad copy to improve ad relevance and quality score.
  • Collaborate with the marketing team to align PPC strategies with overall marketing goals.
  • Provide regular reports and insights on campaign performance to management.
  • Manage and adjust budgets to maximize ROI.
  • Conduct A/B testing of ad copy and landing pages to improve conversion rates.
  • Stay updated with the latest trends and changes in PPC and SEM.


Requirements

Requirements:

  • 5+ years of experience in PPC/Adwords management.
  • In -depth knowledge of Google AdWords and other PPC platforms.
  • Strong analytical skills and proficiency in using analytics tools such as Google Analytics and Google Data Studio.
  • Excellent communication and project management skills.
  • Ability to work under tight deadlines and manage multiple campaigns simultaneously.
  • Experience with keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs.
  • Proven track record of managing successful PPC campaigns and improving ROI.
  • Strong understanding of A/B testing methodologies.
  • Google Ads and Google Analytics certifications are a plus.

Skills Required:

  • Google AdWords Expertise: Proficient in setting up, managing, and optimizing Google AdWords campaigns.
  • Other PPC Platforms Knowledge: Experience with Bing Ads, Facebook Ads, LinkedIn Ads, and other PPC platforms.
  • Keyword Research: Ability to conduct comprehensive keyword research to identify high -performing keywords.
  • Ad Copywriting: Crafting compelling ad copy that drives clicks and conversions.
  • Analytics and Reporting: Proficiency in Google Analytics, Google Data Studio, and other reporting tools.
  • Bid Management: Knowledge of manual and automated bid strategies.
  • Landing Page Optimization: Understanding of how to create and optimize landing pages to improve conversion rates.
  • Analytical Thinking: Strong problem -solving skills and the ability to make data -driven decisions.
  • Attention to Detail: Ensuring accuracy in campaign setup and monitoring to avoid costly mistakes.
  • Communication: Excellent verbal and written communication skills for creating reports and collaborating with the team.
  • Project Management: Ability to manage multiple campaigns simultaneously and meet tight deadlines.
  • Adaptability: Staying updated with the latest trends and changes in PPC and quickly adapting strategies.
  • Collaboration: Working effectively with other team members, including marketing, design, and content teams.
  • Excel Proficiency: Advanced skills in Excel for data analysis and reporting.
  • Familiarity with CRM Systems: Understanding how PPC campaigns integrate with customer relationship management systems.
  • Technical SEO Knowledge: Basic understanding of SEO principles that complement PPC strategies.

Certifications:

  • Google Ads Certification: Certifications in Google Ads Fundamentals, Search Advertising, Display Advertising, etc.
  • Google Analytics Certification: Certification in Google Analytics to demonstrate proficiency in analytics.
  • Bing Ads Accreditation: Certification in Bing Ads to show expertise in managing Bing campaigns.

If you are a results -driven PPC expert looking to make a significant impact on our marketing efforts, we would love to hear from you. Apply now to join our team in Jaipur and help us achieve our marketing goals!




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