Product Manager - Controller

Short Description

Job Responsibilities

1. Product Strategy and Planning (40%)
1.1 Build product strategy and action plans to increase product business with respect to branch & industry to achieve product growth targets. 
1.2 To understand customer's need, market trend, competitor analysis in order to estimate upcoming trends and updates for the products / solutions provided in focused industries.
1.3 Strategize action plans to increase profitability of the entire product basket with correct product mix and optimized solution.
1.4 Prepare product related material forecasting, stock planning and action plans to liquidate any slow-moving stock, in coordination with Supply chain team. 

2. Product Promotion and Execution (40%)
2.1 Create product marketing weapons like Demo-kits, EDMS, success stories for effective product promotion to win against competition.
2.2 Educate sales team on product positioning in respective industries.
2.3 Create product awareness within organization & upskill team members to promote the product.
2.4 Conduct product training programs & technical presentation for customers and internal team members.
2.5 Collaborate with sales team to convert new business by customer visitation for product promotion. 
2.6 Build relationship with PBU (Product Business Unit) members in terms of getting effective support
2.7 Support for technical queries from internal stakeholders (sales / application) 

3. Data Management and Analysis: (20%)
3.1 Maintain and analyse produce performance and industry specific data with respect to value and quantity as per business needs 
3.2 Submission of presentations, product forecasting reports, PDCA reports, MIS to internal members and Global team.

Job Requirements

BE or B.Tech in Engineering with working experience of 10-12 years in product management / promotion experience in product marketing portfolio of Industrial automation company.
MBA in Marketing (desirable)
Knowledge of programming of PLC, HMI, Scada and motion product 
Knowledge on factory & process automation, programming, different programming languages & protocols, machine level understanding
Knowledge on upcoming automation trends including Industry 4.0, IIOT, AI etc
Knowledge of Industrial Networking and communications like Device Net, Modbus, Ethernet, Ethercat, Profit-bus, Profit-net etc.
Technical knowledge of automation industrial products including HMI, PLC, RFID, Servo, Motion Controller, VFD
Data Analytics
Pricing strategy
Good verbal and written English communication
Excellent presentation skills with a good command over power point presentation
Target oriented and dedicate extra hours if needed on assignments
Travel across India as per business requirement to promote the products & solutions
 

Disclaimer

The Job Description has been designed to indicate the general nature and essential duties and responsibilities of work performed by job holders within this classification. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Duties may be subject to periodic review by the HR, immediate supervisor or nominated representative (in consultation with the job holder) to reflect the changing work composition of the business.