Product Marketing Manager

Product Marketing Manager

We are looking for a Product Marketing Manager to lead the launch and growth of our new

digital platform. This role combines product marketing, digital marketing and customer

reach.

Ideal Candidate

The ideal candidate has 1-4 years of experience in launching digital products/online

platforms, understands customer behaviour, and can drive user acquisition for both B2B and

B2C audiences.

Key Responsibilities

• 
  

  Develop and execute the Go-to-Market (GTM) strategy for the platform launch.

  
  


• 
  

  Plan and manage digital marketing campaigns across SEO, SEM, Google Ads, Meta

  
  

Ads, LinkedIn, email marketing, and content marketing.

• 
  

  Drive customer acquisition, engagement, and retention.

  
  


• 
  

  Create product messaging, positioning, and marketing collateral.

  
  


• 
  

  Monitor campaign performance, website analytics, conversion rates, and marketing

  
  

ROI.

Desired Skills

• 
  

  Experience launching a digital product, SaaS platform, marketplace, or technology

  
  

product.

• 
  

  Strong understanding of customer journeys and digital marketing channels.

  
  


• 
  

  Hands-on experience with Google Analytics, performance marketing, SEO, CRM,

  
  

and marketing automation tools.

• 
  

  Excellent communication, analytical, and project management skills.

  
  


• 
  

  High aesthetic & design literacy

  
  

Preferred Industries

• 
  

  Interior & Architectural

  
  


• 
  

  Startup or early-stage product launch

  
  


• 
  

  Gaming Industry

  
  


• 
  

  B2B Design

  
  


• 
  

  Building materials

  
  

Compensation : Depends on the candidate: From 8 lacs to 15 lacs including variable pay