Regional Sales Manager South ( D2C / lifestyle brands )

Role Overview 
We are looking for a strong Regional Sales Manager – South who will be responsible for the 
overall sales and performance of  stores across the South region. 
This is a completely store and frontline sales-focused role. The person will work closely with 
Store Managers and frontline teams to ensure stores achieve their sales targets, maintain 
high customer service standards, and operate smoothly. 

Key Responsibilities 
• Own the sales performance of all stores in the South region. 
• Ensure every store achieves its daily, weekly and monthly sales targets. 
• Regularly review store performance and identify stores that are doing well or need 
improvement. 
• Work closely with Store Managers to improve footfall conversion, average bill value 
and overall store productivity. 
• Spend significant time visiting stores and interacting with frontline teams. 
• Motivate Store Managers and Sales Associates to achieve better sales. 
• Ensure frontline teams have strong product knowledge and selling skills. 
• Coach teams on customer interaction, cross-selling and upselling. 
• Identify low-performing employees and work with Store Managers and HR on 
improvement plans. 
• Ensure adequate staffing across stores and highlight manpower gaps. 
• Maintain high standards of grooming, customer service and store discipline. 
• Ensure stores are commercially ready during weekends, festivals, promotions and 
high-footfall periods. 
• Review store-wise sales numbers and take quick corrective action wherever 
required. 
• Work with Retail, VM, Marketing and Operations teams to improve store 
performance. 
• Keep track of competition and understand what other brands are doing in the 
market. 
• Build a strong pipeline of Store Managers and frontline talent for future 
requirements. 
• Ensure company processes and SOPs are followed consistently across all stores. 

Ideal Candidate 
• Around 7–12 years of experience in retail sales, preferably in lifestyle, fashion, 
accessories, gifting, beauty, footwear or other consumer retail brands. 
• Minimum 3–5 years of experience managing multiple stores or a region. 
• Strong understanding of frontline retail sales. 
• Comfortable travelling extensively across South India. 
• Strong with numbers but equally comfortable working directly with store teams. 
• Should be energetic, commercially driven and hands-on. 
• Should be able to motivate teams and hold Store Managers accountable for 
performance. 
• Good communication and people-management skills.