Job Description – D2C Retention Marketing Executive

• Develop and execute retention strategies across email, SMS, WhatsApp, loyalty programs, and app notifications.
  

• Analyze customer journey and buying behavior to design personalized campaigns that improve repeat purchase rate.
  

• Manage customer segmentation to target the right audience with tailored communication.
  

• Collaborate with the design/content team to create engaging campaign assets.
  

• Monitor and report on retention metrics such as repeat rate, churn rate, LTV, and engagement rates.
  

• Optimize retention campaigns through A/B testing and performance analysis.
  

• Work closely with the acquisition and product teams to ensure seamless customer experience.
  

• Stay updated with industry best practices in D2C retention and CRM marketing.
  
  

Requirements

• Required Skills & Qualifications
  

• Bachelor’s degree in Marketing, Business Administration, or related field.
  

• 1–3 years of experience in retention/CRM marketing, preferably in a D2C or e-commerce brand.
  

• Hands-on experience with CRM tools (e.g., Klaviyo, MoEngage, Clevertap, HubSpot).
  

• Strong analytical skills with the ability to interpret campaign data and customer insights.
  

• Knowledge of customer segmentation, email/SMS marketing, and loyalty program management.
  

• Creative mindset with attention to detail and strong communication skills.