Sales Executive (Solar)

We are looking for a motivated and target-oriented Solar Sales Executive to generate leads, meet prospective customers, understand their energy requirements, promote solar solutions, and convert opportunities into sales.

The candidate will be responsible for managing the complete sales cycle—from lead generation and customer meetings to site visits, proposal presentation, negotiation, order closure, and post-sales coordination.

Key Responsibilities

• Generate leads through field visits, cold calling, referrals, digital channels, exhibitions, networking, and channel partners.


• Identify potential residential, commercial, and industrial customers for solar solutions.


• Conduct customer meetings and understand electricity consumption, budget, roof/land availability, and project requirements.


• Conduct preliminary site visits and collect information required for solar system sizing and feasibility.


• Explain solar products, system capacity, expected generation, savings, ROI/payback, warranties, financing, subsidy, and applicable net-metering processes.


• Coordinate with the technical/design team to prepare suitable solar proposals and quotations.


• Present proposals and negotiate commercial terms with customers.


• Follow up regularly with prospects and convert qualified leads into orders.


• Manage the complete sales cycle from lead generation → site survey → quotation → negotiation → order confirmation → project handover.


• Coordinate with engineering, installation, operations, finance, and service teams to ensure smooth project execution.


• Maintain customer relationships and generate referrals and repeat business.


• Maintain accurate lead, enquiry, follow-up, quotation, and sales records in CRM/MIS.


• Submit daily and weekly sales activity reports to the reporting manager.


• Monitor competitor activities, market trends, pricing, and customer requirements.


• Participate in exhibitions, promotional campaigns, local marketing activities, and customer awareness programs.


• Address customer queries and support resolution of post-sales concerns.

Required Qualifications

• Any Graduate / Diploma / B.E. / B.Tech.


• 1–3 years of experience in sales, field sales, business development, electrical products, or solar industry preferred.


• Freshers with strong communication and sales aptitude may also be considered.


• Knowledge of basic solar PV concepts is preferred.


• Experience in B2B/B2C sales will be an advantage.

Required Skills

• Excellent communication and interpersonal skills.


• Strong convincing, negotiation, and closing abilities.


• Customer-focused and target-oriented approach.


• Good presentation and follow-up skills.


• Basic knowledge of On-Grid, Off-Grid and Hybrid Solar Systems.


• Ability to understand electricity bills and basic solar sizing concepts.


• Basic knowledge of MS Office and CRM software.


• Willingness to travel for customer meetings and site visits.


• Two-wheeler and valid driving licence preferred.

Key Performance Indicators (KPIs)

• Number of leads generated.


• Customer meetings and site visits completed.


• Quotations/proposals submitted.


• Lead-to-sale conversion rate.


• Monthly sales revenue / kW target achieved.


• Order closure and collection performance.


• CRM/MIS reporting accuracy.


• Customer satisfaction and referral generation.