About GSAS Micro Systems
GSAS Micro Systems is India's leading embedded technology solutions company, representing 23+ global partners across the complete product development lifecycle — from virtual prototyping to production deployment. Headquartered in Bengaluru with regional offices across India, we serve automotive OEMs, aerospace & defense programs, semiconductor houses, medical electronics companies, and EV/energy systems developers with world -class instrumentation, software tools, and expert technical services.
The Role
As Sales Manager – Test & Measurement Instruments, you will own the growth strategy for GSAS's T&M portfolio across India. You'll work with design engineers, validation teams, R&D managers, and procurement to position our instrumentation solutions for embedded validation, power analysis, protocol debugging, signal integrity, and production testing. This role sits at the intersection of technical consultancy and commercial execution — you won't just sell instruments, you'll help customers solve measurement challenges across their product development lifecycle.
Key Responsibilities
Own revenue targets for the T&M product range spanning PC -based and benchtop oscilloscopes, logic analyzers, protocol analyzers (CAN/LIN, I2C/SPI, USB), power analyzers, DC energy profilers, programmable power supplies, electronic loads, signal generators, and data acquisition systems — sourced from GSAS's portfolio of globally recognized instrumentation partners.
Build and execute a structured prospecting engine — identify whitespace opportunities, qualify leads through technical discovery, and convert them into purchase orders with clear timelines.
Develop and manage key accounts across automotive & EV, aerospace & defense, industrial automation, semiconductor design, medical electronics, and academia/R&D verticals, with a focus on wallet -share expansion and multi -year retention.
Partner closely with Field Application Engineers on technical evaluations, live demos, proof -of -concept setups, and post -sales enablement to ensure customers extract full value from our solutions.
Represent GSAS's T&M portfolio at industry events, trade shows, partner roadshows, and customer workshops to build brand visibility and pipeline.
Maintain rigorous CRM discipline — pipeline accuracy, forecast reliability, and territory -level campaign execution using tools like Zoho or Salesforce.
Requirements
5–8 years of B2B technical sales experience in test & measurement, electronic instrumentation, or embedded systems tools. Experience selling through a channel/distribution model for global OEM brands is strongly preferred.
Working knowledge of T&M instruments — oscilloscopes, power analyzers, protocol analyzers, logic analyzers, DAQ systems, and programmable sources/loads — with the ability to map instrument capabilities to customer application requirements.
Demonstrated ability to position technical value to engineering stakeholders and navigate multi -stakeholder buying processes from bench engineer to procurement.
Experience in territory planning, funnel management, and key account development across at least two of GSAS's core verticals (automotive, aerospace, industrial, semiconductor, medical, or EV/energy).
Strong communication, negotiation, and presentation skills. Proficiency with CRM platforms and comfort with data -driven sales forecasting.
Bachelor's degree in Electronics, Instrumentation, Electrical Engineering, or a related discipline. MBA or equivalent business training is a plus.
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