Salesforce Marketing Cloud (SFMC) Campaign Specialist

​​​​​​Role Purpose

Seeking a hands-on SFMC Specialist to design, configure, execute, and monitor 100+ supplier communication campaigns supporting a global Legal Entity Separation (LES) program. The role will ensure accurate targeting, controlled deployment, and supplier-level visibility of delivery and engagement results across multiple countries and legal entities.

Key Responsibilities

• Define SFMC campaign structure, deployment approach, schedule, and audience segmentation with Procurement, Change & Communications, and program stakeholders.


• Build, test, and execute supplier emails using Email Studio, Journey Builder, Contact Builder, Automation Studio, and Data Extensions, as applicable.


• Import, validate, segment, deduplicate, and maintain supplier communication distribution lists and campaign audit trails.


• Perform pre-send quality checks covering recipients, content, links, sender details, test sends, approvals, and deployment timing.


• Monitor campaign execution and troubleshoot delivery, data, or configuration issues.


• Track supplier-level results including sent, delivered, opened, clicked, bounced, and undeliverable status, plus unsubscribes where applicable.


• Analyze hard and soft bounces, support contact-data remediation, and maintain follow-up status for failed outreach.


• Prepare recurring dashboards and concise updates on campaign progress, delivery performance, engagement, and exceptions.


• Maintain campaign documentation, deployment logs, and reusable procedures; recommend automation and process improvements.

Required Skills & Experience

• 5+ years of hands-on Salesforce Marketing Cloud experience delivering email campaigns.


• Proficiency in:
  
  
  
  • Email Studio
  
  
  • Journey Builder
  
  
  • Contact Builder
  
  
  • Automation Studio
  
  
  • Data Extensions
  
  
  • Segmentation
  
  
  • Subscriber Management
  
  
  
  


• Experience managing high-volume or multi-wave email campaigns and large recipient datasets.


• Strong knowledge of email deliverability, tracking, bounce handling, suppression, and campaign reporting.


• Advanced Excel skills for data validation, reconciliation, and analysis; Power BI experience is advantageous.


• Ability to translate business requirements into practical campaign configuration and reporting solutions.


• Strong attention to detail and quality-control discipline with the ability to manage concurrent deadlines.


• Clear communication skills and confidence working with global, cross-functional stakeholders in English.

Preferred Background

• Experience with supplier, customer, or external stakeholder communications.


• Exposure to legal entity separation, transformation, integration, or change programs.


• Understanding of Procurement, supplier master data, or vendor-management processes.


• Experience working in a global, multi-country, and regulated environment.

Key Deliverables & Success Measures

• End-to-end setup and execution of 100+ planned supplier communication campaigns through 30 April 2027.


• Validated distribution lists, deployment calendar, and complete campaign audit trail.


• Supplier-level reporting for sent, delivered, opened, clicked, and bounced communications.


• Timely identification and resolution of delivery exceptions and failed outreach.


• Accurate, on-schedule campaigns with transparent reporting for program stakeholders.