Senior Business Development Associate

Job Description: Senior Business Development Associate (Sr. BDA)

Role Overview

We are looking to hire highly driven, result-oriented, and ambitious professionals for the role of Senior Business Development Associate (Sr. BDA) to strengthen our sales function and accelerate business growth in the rapidly evolving EdTech space. This role is ideal for individuals who have a strong passion for sales, a proven track record of achieving targets, and the ability to build meaningful relationships with customers. As a Sr. BDA, you will play a critical role in driving revenue, managing high-value prospects, and contributing to the overall expansion of the business.

The role demands a combination of strategic thinking, execution excellence, and customer-centric selling, where you will be responsible for handling the complete sales lifecycle—from lead generation to final closure—while ensuring a seamless customer experience.

Mandatory Requirements

• 3–6 years of overall work experience in sales or business development


• Minimum 1 year of mandatory experience in EdTech sales


• Strong exposure to target-driven environments with measurable outcomes

Key Responsibilities

• Own and drive the end-to-end sales cycle, including lead generation, qualification, product demonstration, follow-ups, negotiation, and closure


• Engage with prospective customers through calls, virtual meetings, and presentations to effectively communicate the value proposition


• Handle high-value prospects and convert them into long-term customers by building trust and strong relationships


• Consistently achieve and exceed monthly and quarterly revenue targets


• Maintain a healthy and structured sales pipeline to ensure consistent conversions and forecast accuracy


• Mentor, guide, and support junior sales team members, helping them improve performance and productivity


• Collaborate closely with marketing, product, and operations teams to align strategies and improve lead quality and conversion rates


• Understand customer needs and recommend the most suitable products/services, ensuring a consultative selling approach


• Track and maintain accurate records of all sales activities using CRM tools


• Stay updated with industry trends, competitor offerings, and evolving customer expectations in the EdTech sector

✅ Requirements

• Proven track record of consistent sales performance and target achievement


• Strong communication, negotiation, and interpersonal skills with the ability to influence decision-making


• Excellent presentation skills and confidence in handling customer interactions


• Ability to work in a fast-paced, high-pressure, and target-driven environment


• Strong problem-solving skills with a customer-first approach


• Good understanding of EdTech products, programs, or services and the ability to position them effectively


• Self-motivated, disciplined, and proactive with a strong sense of ownership


• Experience in handling objections and closing deals efficiently

Education

• Undergraduate (UG): B.Tech (Technical), B.Com / BBA (Non-Technical)


• Postgraduate (PG): M.Tech (Technical), MBA (Marketing & Sales preferred)

Age Criteria

• Candidates should be up to 31 years of age

Preferred Background

• Candidates with EdTech experience will be strongly preferred


• Candidates with a combination of EdTech and Non-EdTech sales experience may also be considered, provided they demonstrate strong adaptability and learning ability

Why This Role?

This is an excellent opportunity for sales professionals who are looking to scale their careers in a high-growth industry like EdTech. The role offers exposure to high-impact sales, the chance to work with diverse customer segments, and the ability to directly contribute to business growth. If you are someone who thrives in a performance-driven environment and enjoys closing deals, this role will provide the right platform to grow both professionally and financially.